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chat GPT with search is new and chat

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gpt's 200 million weekly active users

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immediately make this one of the most

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important search engines for us and

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marketers to optimize for in fact chat

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GPT research is just one of a number of

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new generative engines and generative

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engine optimization is now an important

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tool in any marketer's toolkit so of

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course your next question is probably

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well how do I get this thing to

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recommend my business my products my

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services that's exactly what we're going

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to look at today

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well here at exposure ninja we've been

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doing some pioneering work in this space

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for over a year now so today we're going

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to be sharing our chat GPT with search

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ranking factors for you okay let's start

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off with the search to illustrate so I'm

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in chat GPT I've just searched for

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something and you can see Chad GPT is

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searching the web it then gives me an

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answer with citations with links next to

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each recommendation in this example here

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chat GPT is actually linking directly to

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some product category Pages for example

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this one here so as you can see you

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really want this thing to be ranking you

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but it's not just products here's

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another search for a service business

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this time what company can help me rank

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in generative engines oh nice so how

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does it work and what do we need to do

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to influence it well there's not been

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much official word from open AI yet but

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actually these types of generative

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engines have been around for about a

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year and a half now there's a single

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Paper published on how to influence them

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and we've done a whole ton of research

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ourself including getting a bunch of

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client websites and content ranked in

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generative engines let's start with the

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paper though now this paper breaks down

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exactly what's going on inside these

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models this diagram here shows the user

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makes a query the AO model then takes

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that query and turns it into individual

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Search terms which it runs in a search

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engine that produces some websites those

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websites are then summarized and that's

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then turned into a response which is

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given to the user now there's actually

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slightly more to it than that but we're

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going to come back to it later obviously

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the goal is to get visibility in this

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search engine component and then to be

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one of the pieces of content that is

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taken into the summarizing model that's

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the end of the technical stuff by the

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way from now on it's just practical now

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with chat GPT with search Bing is the

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search engine we know this because it's

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been mentioned by some open AI staff so

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obviously if you want to get in chat gbt

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you also have to be in bing first

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optimizing for Bing is very similar to

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optimizing for Google in fact most seos

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find it easier to rank better on Bing

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than they do on Google so of course

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you'll want to dust off your old Bing

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Web Master tools login and make sure

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that your website is being properly

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indexed inside Bing as you're going

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through Bing you'll be amazed at how

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little traffic you're getting from some

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of these keywords compared to their

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corresponding keywords in Google search

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consult but that's okay we just need

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visibility in Bing's index it doesn't

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matter if chat GPT is the only thing

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that uses Bing okay so we got some

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visibility and Bing that's good but chat

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GPT isn't just Bing chat GPT has its own

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bot which it uses to crawl the websites

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that Bing surfaces in order to compile

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its answers so okay we're ranking in

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bing how do we make sure that it's our

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website that's being referenced or cited

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in chat gpt's answers here at exposion

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injur we've been on the Forefront of

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generative engine optimization before

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there is even a word to describe what it

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was we offer a free service which can

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help you improve your visibility across

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all types of search engines including AI

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it's called the free website and

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marketing review to request this all you

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need to do is go to exposure

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ninja.com review we'll take a look at

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your website your business and your

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competitors and we'll have a look at

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your visibility across all different

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types of search engines we'll then map

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you out a prioritized action plan over

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the next 6 to 12 months to increase your

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visibility and get more leads and sales

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through your site now this service is

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completely free but not everyone is

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eligible so you do need to request this

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at exposure

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ninja.com review well there's a few

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things that we've noticed can improve

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your chances of getting mentioned

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firstly the use of specific data and

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statistics in this search for example

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what's the average car accident payout

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in New York York this is a type of

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search that chat gbt needs specific data

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for so if you're providing that data on

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your website you've got a better chance

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of being referenced in the answer and

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you can see that this blog post on this

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lawyer's site provides exactly that data

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the generative engine optimization

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research paper also agrees with this

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saying their top performing methods for

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getting content recommended by genitor

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engines were citing their sources adding

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quotes and adding statistics this also

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ties in with where Google wants to go

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with search and remember Google has its

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own AI overviews which will be in use by

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a billion people by the end of this year

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Google's own guidelines state that their

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search results are based on experience

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expertise and authoritativeness to

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produce trust and there really is no

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better way to demonstrate experience in

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the topic that you're writing about than

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sharing your own data data and

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statistics that come from your business

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so we see businesses sharing their own

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data and sharing their own information

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and stories as one of the key areas that

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you can increase your visibility in

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generative engines now the research

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paper also found that if you improve the

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fluency and readability of the copy on

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your website you also increase your

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chances of showing up this is exactly

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what we found over a year ago in our own

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research I was doing some testing and

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found that if you use really short

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simple sentence structures you tended to

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get recommended by Google's AI overviews

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much more more frequently than if you

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use really long rambly sentences like I

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normally do we're also advising our

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clients to work on their schema schema

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is a type of structured data that AIS

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and search engines can more easily

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process and this can help not only

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because it's easier for the AIS to read

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but also CU it can increase your

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visibility on the underlying search

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engine and by the way if you want to

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read more about Geo more broadly we have

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this incredible guide on the exposure

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ninja website I mean look at this thing

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it's a thing of Beauty open AI has also

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struck publisher deals with many

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different Publications including these

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ones and what you'll tend to find is

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that these Publications are featured

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more prominently and more frequently in

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the chat GPT search results the other

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really important thing to mention about

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appearing in chat GPT search results as

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well as any generative engine search

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results is that if your business or your

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products or services are being talked

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about more often across the internet you

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increase your chances of showing up two

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ways firstly because these models are

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all trained by consuming vast amounts of

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data online if your business is being

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read about all over the place in this

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training data these models will have a

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better inherent understanding of your

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business even if they don't have to

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search the internet to find out about

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you but the second reason is that you'll

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often find third-party websites like

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review sites being featured in these

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chat GPT results if that site is then

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recommending your business bus you can

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get your products and service

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recommended in the answer even if it's

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not your website going back to this

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search asking for some present ideas the

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manufacturers of these products are

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going to be winning from Amazon's

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visibility here now open AI has struck

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publishing deals with a whole bunch of

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different companies and we suspect that

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there will be increased competition to

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get businesses products and services

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featured in the Publications owned by

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these companies because that's going to

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increase their chance of visibility in

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chat GPT so in short if you want to get

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featured in chat GPT research as well as

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any other generative engine firstly work

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with exposure ninja secondly be found

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everywhere digital PR and content

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marketing getting yourself into lots of

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different Publications increases the

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chance that these models are going to

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surface your business product or service

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when somebody asks for a recommendation

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but you've also got to get ranking

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really well in the underlying search

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engine whether that's Bing for cat gbt

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with search or Google for its AI

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overviews then you need to optimize your

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content for these generative engines

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that's about improving the readability

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but also adding statistics firsthand

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experience citations although this is a

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relatively new field one thing is

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absolutely clear to win in generative

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engine optimization Geo you also need to

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be winning in search engine optimization

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SEO this is such an exciting time to be

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a marketer because winners and losers

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will be crowned in this New Era of

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search so let's make sure that we're

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part of the winners

# The New Era of Generative Engine Optimization: Boosting Your Visibility with Chat GPT

In today's rapidly evolving digital landscape, **Generative Engine Optimization**, especially with tools like Chat GPT, has become essential for marketers looking to elevate their business. As Chat GPT boasts 200 million weekly active users, understanding how to optimize for this generative engine and its underlying search engine, Bing, is crucial. This article explores effective strategies to ensure your business gets recommended in Chat GPT's search results and maintains a strong presence in generative engines.

## Understanding the Generative Engine Phenomenon

Generative engines like Chat GPT are revolutionizing search behavior. Unlike traditional search engines that rely solely on indexed websites, generative engines synthesize information to provide concise answers. This means businesses must adapt their strategies to capture visibility in this new context. But how does it work? When a user queries Chat GPT, it translates that query into search terms and scours its search engine (currently Bing) to compile answers from various online resources.

### The Importance of Visibility in Bing

To get recognized by Chat GPT, your business first needs visibility in Bing's search results. Surprisingly, many marketers find it easier to rank on Bing compared to Google. This gives you an early advantage. Start by ensuring your website is properly indexed on Bing, making the most of Bing Webmaster Tools. Focus on optimizing your content.

### Key Strategies for Generative Engine Optimization

1. **Utilize Specific Data and Statistics**
   Providing concrete data on your website can significantly enhance your chances of being referenced by Chat GPT. For instance, if you offer legal services, including statistics relevant to your practice can help pull users to your site when they ask specific questions about legal outcomes or average settlement amounts.

2. **Enhance Readability and Fluency**
   The clarity of your web copy can impact your ranking within generative engines. Research indicates that succinct and simple sentence structures tend to perform better in AI recommendations. Aim for straightforward language; this not only aids comprehension but also aligns with AI's processing capabilities.

3. **Incorporate Schema Markup**
   Schema is structured data that helps search engines understand your content better. By implementing schema markup on your website, you make it easier for generative engines to interpret your information. This can contribute to improved visibility and higher chances of showcasing your content.

4. **Build Your Online Reputation**
   Generative engines are trained on vast datasets. If your business is frequently mentioned across the web, it improves AI's understanding of your offerings. Actively pursue digital PR opportunities to enhance your online presence, leveraging reviews and mentions on respected platforms to boost your credibility.

### The Role of Content Marketing in Generative Engines

In addition to appearing in Bing, getting your products or services discussed in various digital publications increases your chances of being referenced by Chat GPT. Engage in content marketing strategies that focus on sharing relevant, expert-level information to establish authority in your industry. Moreover, collaborating with businesses featured in high-traffic publications can enhance your visibility when users search for recommendations.

## The Future of SEO and GEO

As the landscape of search engines evolves, so does the need for an integrated approach to both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). If a business wants to thrive in this new era, it must prioritize solid foundational SEO practices while adapting its strategies for GEO. Think of it as a double-edged sword; excelling in both will yield the most significant benefits.

### Final Thoughts: Embrace the Change

The demand for generative engines like Chat GPT signifies a monumental shift in how users seek information online. Marketers who can successfully navigate this terrain stand to gain immeasurably. The winners in this new search paradigm will be those who adapt quickly, optimize effectively, and consistently provide valuable content to users.

As we move forward, remember that success in this era of digital marketing hinges on your ability to connect with generative engines while maintaining strong fundamentals in traditional SEO. Embrace this new challenge and position your business as a leader in the exciting world of generative engine optimization. The future awaits—will you be among the winners?