Logovideo to article
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ever feel like performance Max is

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burning your budget on things you don't

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want like display ads or YouTube ads

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that don't convert yeah you're not alone

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the good news you can set up performance

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Max campaigns in feed only mode meaning

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your budget only goes into shopping and

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dynamic remarketing in this video I'll

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show you how to set up a real feed only

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pmax campaign why it often performs way

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better than the default setup and some

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hidden settings that are crucial for the

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set up ready let's

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[Music]

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go hi and welcome to my channel I'm

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teimo and I've got Clicks in mind I've

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been running successful Google ads

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campaigns for over 5 years now and here

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on my channel I share the best

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strategies to help you get better

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results if you're already running

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performance Max campaigns let me know in

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the comments where does Google spend

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most of your budget is it actually

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shopping if you don't know how to

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analyze this stay tuned in the video

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because I will go into that later and

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now let's dive into feed only pmax

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campaigns first of all why would you

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care in the first place performance Max

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is designed to spread your budgets

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across multiple channels of course

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there's shopping and search but there's

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also display YouTube Discovery Gmail

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Google Maps and some more but here's the

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thing for e-commerce businesses most of

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the time shopping ads are by far the

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best performing Channel That's because

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shopping ads Target people that are

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actively searching for products meaning

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they have a high intent to buy compare

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that to the other channels especially if

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you're working on a limited budget it

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often makes way more sense to focus your

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budget 100% in the shopping ads and

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dynamic remarketing channel that way

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every dollar you spend is used where it

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matters the most sounds good let's look

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into how to set it up this used to be a

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very simple process because you just

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didn't have to add any assets to your

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performance Max campaign for many

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accounts though this is not possible

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anymore if you're one of them don't

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worry there is another way let's jump in

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so if you're one of these lucky accounts

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where it's still possible you just have

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to create your normal performance Max

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campaign so set it up as you normally

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would like and then don't add any assets

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so no headline and you can add of course

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the final URL and no long headlines no

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descriptions no images you have to uh

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add at least one logo that's the only

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thing and no videos of course and then

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just hit save one thing which is very

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important though is to go into your

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campaign settings and

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uncheck these settings for automatically

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created assets because if you don't do

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that Google will just autogenerate

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assets like videos text and your final

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URL and will still run search ads

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YouTube ads display ads and so on so

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please make sure to uncheck this and if

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you are one of those accounts where

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Google requires at least some headlines

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like here you will save and it says add

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at least three headlines and one long

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description and one nor normal

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description and at least two images

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don't worry there is another way and

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this is Google merchant center so let's

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had there go to your merchant center

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account and then navigate to add

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campaigns and then you can just create a

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new

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campaign give it a

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budget we call it feed only

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and create their

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campaign and now the campaign will be

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set up set to all products but without

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any assets because we didn't add any

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into the Google ads account so let's

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head back there and now coming back to

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our Google ads account we see our feed

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only Campaign which we just set up and

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we can go to asset groups and here you

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see that it is a one asset group which

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is feed only so it doesn't have any

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assets and it also has no audience

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signals you can add them if you want to

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and then make sure to head to the

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campaign settings to disable the

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automatically created assets so head to

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the campaign settings and once again

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navigate down to the automatically

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created assets and

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disable those checkboxes

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here and it'sit save one thing you might

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want to do is go to the listing groups

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to filter the products you want to

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advertise in this asset group so because

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by default it will be set to all

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products but you can go here into the

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subdivision and just select any Brands

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any product categories and so on and so

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now great you've set up your feed only

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performance Mex campaign and one

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important thing to keep in mind because

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we don't add any assets and also don't

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let Google automatically create any the

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most important thing now is your product

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feed because all your ads now will just

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showcase your product so typical

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shopping ads and those Dynamic

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remarketing ads you know and all those

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titles and images come straight from

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your shopping feed so other than

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adjusting your budgets and the bidding

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strategy the most impact you can have on

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your feed only campaigns is optimizing

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your product feed so really look into

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your products titles descriptions images

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pricing and availability and those other

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product attributes quick tip here focus

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on your bestselling products first

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because there you will just have the

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most impact also in order for the

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dynamic product remarketing to work you

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of course need the proper tracking setup

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so if you don't know how to set this up

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let me know in the comments and I will

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try to answer it or even make another

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video about this okay so now you've set

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up your feed only campaign but it's good

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Google really mainly focusing on

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shopping and maybe a little remarketing

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here's how you can check I would

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recommend using the pmax inside script

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by Mike roads the script is completely

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free and will just show you where your

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budget is spent so a big shout out and

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thanks to my roads here I add this to

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all of my accounts and for a feed only

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campaign you should see at least 95% of

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your budget spent in shopping and maybe

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the rest in Dynamic remarketing so now

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you know how to set up those campaigns

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and know how to check if they are

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actually working but how to really use

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them here are four strategies you could

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create a dedicated feed only campaign

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only for your best sellers to maximize

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their visibility in The Shopping Network

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feed only campaigns are also great to be

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used as a supplementary catch all

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campaign to advertise all your products

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in one campaign and give every product a

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second chance one other strategy could

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be to split up your performance Max

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campaign into a feed only and an asset

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only campaign that way the asset only

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campaign so with full asset groups but

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without a shopping feed would focus

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mainly on attracting new customers so

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prospecting and the feed only campaign

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would focus on the ready to buy

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customers and then you can set specific

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budgets for the different shopping

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stages of your customers then last but

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not least you can also use a feed only

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campaign to revive some of your noow

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products so this whole video was about

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feed only campaigns but I still want to

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emphasize that the regular normal

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campaign setup of per of performance Max

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campaigns with full assets and the

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shopping feed can also work very well

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and might even be better so if you have

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strong creative assets like videos and

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images or if your products benefit a lot

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from Brand awareness of course the

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normal performance Max campaign can be

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your best choice that's why you should

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always test both approaches if you found

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this video helpful please hit like And

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subscribe for more Google strategies it

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really helps my channel to grow and

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would be much appreciated also if you

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have any questions just leave them in

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the comments and I will be happy to

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answer them see you in my next video

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Until then work smart with Clicks in

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mind

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[Music]

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oh

Maximizing Google Ads Budget: Setting Up Feed-Only Performance Max Campaigns

This article delves into the world of Performance Max campaigns on Google Ads, offering insights on how to optimize your budget and increase conversion rates by setting up feed-only campaigns. Learn how to focus your budget solely on shopping and dynamic remarketing channels, maximizing the impact of every dollar spent.

In the digital advertising realm, ensuring your budget is allocated effectively is crucial. Sometimes, it feels like your budget is being wasted on display ads or YouTube promotions that fail to convert. Enter Performance Max campaigns. By setting up a feed-only mode, you can direct your budget towards shopping and dynamic remarketing, channels proven to yield higher returns. Without further ado, let's explore how you can create a highly effective feed-only Performance Max campaign.

Understanding Feed-Only Performance Max Campaigns

Performance Max campaigns are designed to distribute your budget across various channels like search, display, YouTube, and more. However, for e-commerce businesses, focusing on shopping ads often yields the best results. Shopping ads target users actively searching for products, showcasing high purchase intent. By concentrating 100% of your budget on shopping and dynamic remarketing, you ensure every dollar is utilized where it matters most - driving conversions.

Setting Up a Feed-Only Pmax Campaign

The traditional process of setting up a Performance Max campaign is straightforward. However, for accounts requiring assets, an alternative method using Google Merchant Center is available. By creating a "feed-only" campaign without adding assets, you can streamline your efforts towards shopping and remarketing. Ensure to disable automatically created assets in campaign settings to prevent unwanted allocation of your budget to other channels.

Optimizing Your Product Feed

With no added assets, the success of your feed-only campaign hinges on your product feed. Optimize your product titles, descriptions, images, pricing, and other attributes to enhance performance. Focus on your top-selling products first for maximum impact. Additionally, ensure proper tracking setup for dynamic product remarketing to function effectively.

Monitoring and Enhancing Your Campaign

Utilize tools like the Pmax Insight script to track budget allocation and ensure the majority is spent on shopping and remarketing. Explore strategies like creating campaigns specific to best-selling products, using feed-only campaigns for broad product promotion, and splitting your Pmax campaign into feed-only and asset-only for targeted approaches. Lastly, remember to analyze results and adapt strategies based on performance.

In conclusion, whether you opt for a feed-only Performance Max campaign or a traditional setup with assets, testing both strategies is key to discovering what works best for your business. Experiment, track results, and refine your approach to unlock the full potential of your Google Ads campaigns. With these insights, you're equipped to make informed decisions to drive success in your digital advertising endeavors. Let's optimize those campaigns and watch your results soar!

By embracing feed-only campaigns, you can revolutionize your advertising strategy and see a significant boost in conversions. So, why wait? Dive into the world of feed-only Performance Max campaigns and watch your ROI skyrocket!