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ever feel like performance Max is
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burning your budget on things you don't
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want like display ads or YouTube ads
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that don't convert yeah you're not alone
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the good news you can set up performance
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Max campaigns in feed only mode meaning
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your budget only goes into shopping and
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dynamic remarketing in this video I'll
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show you how to set up a real feed only
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pmax campaign why it often performs way
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better than the default setup and some
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hidden settings that are crucial for the
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set up ready let's
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go hi and welcome to my channel I'm
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teimo and I've got Clicks in mind I've
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been running successful Google ads
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campaigns for over 5 years now and here
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on my channel I share the best
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strategies to help you get better
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results if you're already running
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performance Max campaigns let me know in
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the comments where does Google spend
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most of your budget is it actually
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shopping if you don't know how to
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analyze this stay tuned in the video
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because I will go into that later and
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now let's dive into feed only pmax
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campaigns first of all why would you
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care in the first place performance Max
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is designed to spread your budgets
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across multiple channels of course
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there's shopping and search but there's
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also display YouTube Discovery Gmail
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Google Maps and some more but here's the
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thing for e-commerce businesses most of
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the time shopping ads are by far the
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best performing Channel That's because
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shopping ads Target people that are
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actively searching for products meaning
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they have a high intent to buy compare
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that to the other channels especially if
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you're working on a limited budget it
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often makes way more sense to focus your
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budget 100% in the shopping ads and
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dynamic remarketing channel that way
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every dollar you spend is used where it
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matters the most sounds good let's look
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into how to set it up this used to be a
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very simple process because you just
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didn't have to add any assets to your
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performance Max campaign for many
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accounts though this is not possible
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anymore if you're one of them don't
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worry there is another way let's jump in
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so if you're one of these lucky accounts
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where it's still possible you just have
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to create your normal performance Max
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campaign so set it up as you normally
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would like and then don't add any assets
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so no headline and you can add of course
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the final URL and no long headlines no
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descriptions no images you have to uh
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add at least one logo that's the only
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thing and no videos of course and then
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just hit save one thing which is very
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important though is to go into your
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campaign settings and
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uncheck these settings for automatically
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created assets because if you don't do
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that Google will just autogenerate
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assets like videos text and your final
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URL and will still run search ads
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YouTube ads display ads and so on so
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please make sure to uncheck this and if
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you are one of those accounts where
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Google requires at least some headlines
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like here you will save and it says add
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at least three headlines and one long
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description and one nor normal
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description and at least two images
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don't worry there is another way and
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this is Google merchant center so let's
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had there go to your merchant center
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account and then navigate to add
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campaigns and then you can just create a
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campaign give it a
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budget we call it feed only
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and create their
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campaign and now the campaign will be
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set up set to all products but without
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any assets because we didn't add any
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into the Google ads account so let's
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head back there and now coming back to
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our Google ads account we see our feed
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only Campaign which we just set up and
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we can go to asset groups and here you
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see that it is a one asset group which
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is feed only so it doesn't have any
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assets and it also has no audience
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signals you can add them if you want to
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and then make sure to head to the
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campaign settings to disable the
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automatically created assets so head to
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the campaign settings and once again
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navigate down to the automatically
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created assets and
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disable those checkboxes
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here and it'sit save one thing you might
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want to do is go to the listing groups
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to filter the products you want to
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advertise in this asset group so because
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by default it will be set to all
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products but you can go here into the
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subdivision and just select any Brands
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any product categories and so on and so
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now great you've set up your feed only
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performance Mex campaign and one
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important thing to keep in mind because
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we don't add any assets and also don't
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let Google automatically create any the
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most important thing now is your product
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feed because all your ads now will just
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showcase your product so typical
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shopping ads and those Dynamic
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remarketing ads you know and all those
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titles and images come straight from
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your shopping feed so other than
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adjusting your budgets and the bidding
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strategy the most impact you can have on
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your feed only campaigns is optimizing
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your product feed so really look into
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your products titles descriptions images
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pricing and availability and those other
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product attributes quick tip here focus
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on your bestselling products first
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because there you will just have the
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most impact also in order for the
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dynamic product remarketing to work you
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of course need the proper tracking setup
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so if you don't know how to set this up
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let me know in the comments and I will
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try to answer it or even make another
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video about this okay so now you've set
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up your feed only campaign but it's good
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Google really mainly focusing on
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shopping and maybe a little remarketing
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here's how you can check I would
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recommend using the pmax inside script
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by Mike roads the script is completely
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free and will just show you where your
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budget is spent so a big shout out and
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thanks to my roads here I add this to
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all of my accounts and for a feed only
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campaign you should see at least 95% of
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your budget spent in shopping and maybe
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the rest in Dynamic remarketing so now
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you know how to set up those campaigns
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and know how to check if they are
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actually working but how to really use
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them here are four strategies you could
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create a dedicated feed only campaign
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only for your best sellers to maximize
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their visibility in The Shopping Network
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feed only campaigns are also great to be
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used as a supplementary catch all
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campaign to advertise all your products
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in one campaign and give every product a
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second chance one other strategy could
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be to split up your performance Max
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campaign into a feed only and an asset
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only campaign that way the asset only
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campaign so with full asset groups but
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without a shopping feed would focus
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mainly on attracting new customers so
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prospecting and the feed only campaign
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would focus on the ready to buy
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customers and then you can set specific
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budgets for the different shopping
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stages of your customers then last but
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not least you can also use a feed only
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campaign to revive some of your noow
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products so this whole video was about
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feed only campaigns but I still want to
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emphasize that the regular normal
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campaign setup of per of performance Max
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campaigns with full assets and the
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shopping feed can also work very well
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and might even be better so if you have
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strong creative assets like videos and
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images or if your products benefit a lot
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from Brand awareness of course the
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normal performance Max campaign can be
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your best choice that's why you should
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always test both approaches if you found
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this video helpful please hit like And
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subscribe for more Google strategies it
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really helps my channel to grow and
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would be much appreciated also if you
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have any questions just leave them in
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the comments and I will be happy to
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answer them see you in my next video
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Until then work smart with Clicks in