00:00 - 00:05
so people in the SEO world are pissed
00:03 - 00:06
they're saying Google is killing sites
00:05 - 00:09
content sites are doomed and there's
00:06 - 00:11
conspiracies Galore about Google saying
00:09 - 00:13
one thing and doing another rewarding
00:11 - 00:15
media sites Reddit while screwing over
00:13 - 00:17
everyone else so we're entering a new
00:15 - 00:19
world when it comes to SEO and SEO as we
00:17 - 00:21
knew it like a year ago it's still not
00:19 - 00:23
quite dead actually right but the big
00:21 - 00:24
pivot here is in so here's exactly
00:23 - 00:27
what's happening Google is making
00:24 - 00:30
reactionary moves to Ai and Chad gbt by
00:27 - 00:32
becoming the human answer platform
00:30 - 00:34
namely it's rewarding user generated
00:32 - 00:36
content and Authority right Forbes and
00:34 - 00:38
Reddit things that chat GPT can't
00:36 - 00:41
actually do so if you're just a small
00:38 - 00:43
website owner an individual blogger or a
00:41 - 00:45
Content site how do we actually compete
00:43 - 00:48
with that doing SEO in 2024 like what do
00:45 - 00:50
we do right now to generate traffic and
00:48 - 00:52
how did I do a complete 180 delete like
00:50 - 00:54
a 100 articles change my strategy and
00:52 - 00:57
increase my organic traffic during all
00:54 - 00:59
this craziness by 50% in this video I'm
00:57 - 01:01
covering the exact step-by-step SEO
00:59 - 01:04
course you need this year so we're going
01:01 - 01:05
to cover the problems with SEO right now
01:04 - 01:08
exactly what you should be doing how to
01:05 - 01:10
Pivot if it's just not working for you
01:08 - 01:11
and a game plan of what to do in any
01:10 - 01:12
Niche now if you want to join us learn
01:11 - 01:14
how we're building these profitable
01:12 - 01:16
online businesses in 2024 click the link
01:14 - 01:17
in the description below I'll give you
01:16 - 01:19
access to all the resources you need to
01:17 - 01:20
get started once and for all so after
01:19 - 01:21
the recent Google updates people are
01:20 - 01:23
pretty pissed off Google's killing the
01:21 - 01:24
industry the greatest trick Google ever
01:23 - 01:26
pulled was convincing everyone that all
01:24 - 01:29
small content creators are blog spammers
01:26 - 01:30
The Verge has gone nuclear um every site
01:29 - 01:32
I know of has been obliterated does
01:30 - 01:34
anyone care anymore stop with the
01:32 - 01:36
blogging is dead the truth
01:34 - 01:38
behind Google core updates my conspiracy
01:36 - 01:41
theory so AI content is making Google
01:38 - 01:43
crazy all that they have done is reacted
01:41 - 01:46
and rewarded uh user generated content
01:43 - 01:48
forums and Authority so they're they're
01:46 - 01:49
saying Authority matters because that's
01:48 - 01:52
the only thing we know that can be
01:49 - 01:54
trustworthy potentially big sites and
01:52 - 01:55
user generated content Reddit threads of
01:54 - 01:57
people just saying stuff even if they
01:55 - 01:59
have no experience on the topic so
01:57 - 02:01
that's their answer to AI so as a small
01:59 - 02:02
blog what do we do do we add a forum to
02:01 - 02:03
our site do we pretend that we have a
02:02 - 02:06
bunch of products on our site and we're
02:03 - 02:08
actually not a Content site we're a big
02:06 - 02:10
e-commerce brand not necessarily right
02:08 - 02:12
we don't have to do that but what we
02:10 - 02:14
have to do is realize that Okay Google's
02:12 - 02:16
rewarding user generated content and
02:14 - 02:18
Authority that is their answer so as a
02:16 - 02:20
small blog we need to write things that
02:18 - 02:22
don't require Authority and don't need
02:20 - 02:24
user generated content so when we think
02:22 - 02:25
about this what we want to rank for when
02:24 - 02:27
we're finding our niche as a small
02:25 - 02:28
website is things that aren't too
02:27 - 02:30
competitive first so your money your
02:28 - 02:33
life things like Finance software
02:30 - 02:34
business decisions risky stuff Health
02:33 - 02:36
Fitness things that can actually affect
02:34 - 02:38
people's health or their wallet or their
02:36 - 02:40
life we probably want to stay away from
02:38 - 02:43
those now to be completely honest what
02:40 - 02:45
we can do is find easier less uh risky
02:43 - 02:47
keywords that we can write so just do a
02:45 - 02:49
search for something like random like
02:47 - 02:51
living room ideas okay we see there's a
02:49 - 02:52
bunch of sites ranking here not saying
02:51 - 02:53
this is a good example but like yes
02:52 - 02:55
there's going to be the discussions in
02:53 - 02:57
forums tab here but there's not Reddit
02:55 - 02:59
on page one there's not an actual Forum
02:57 - 03:01
as one of the search results so we have
02:59 - 03:02
to find things that are less risky and
03:01 - 03:04
actually we can rank four so how do we
03:02 - 03:04
find them well it's a little bit
03:04 - 03:06
different in every Niche but I'm just
03:04 - 03:08
going to give you a broad example first
03:06 - 03:10
so if we put in ideas ideas are just
03:08 - 03:12
generally top of funnel ideas that
03:10 - 03:13
people have they want some inspiration
03:12 - 03:15
on so if you put that in what I would do
03:13 - 03:17
then is you drop the difficulty down to
03:15 - 03:19
literally like two we don't want to like
03:17 - 03:21
previous videos I say oh drop it to 10
03:19 - 03:23
or 20 we want things that are super low
03:21 - 03:25
competition right and then we can also
03:23 - 03:30
say lowest Dr so this is important you
03:25 - 03:32
can say up to 30 in the top so this is
03:30 - 03:35
saying that a site with a domain rating
03:32 - 03:37
of 30 or less is ranking in the top five
03:35 - 03:40
meaning a low Authority site is ranking
03:37 - 03:41
for this we can show results so what we
03:40 - 03:43
see here is a bunch of random stuff so
03:41 - 03:45
there's cool drawing ideas Easter Easter
03:43 - 03:47
basket ideas birthday party ideas so
03:45 - 03:49
this is giving all ideas so the easiest
03:47 - 03:52
possible blog to rank for right now is
03:49 - 03:54
probably things around uh party ideas
03:52 - 03:57
birthday parties 40th birthday 50th
03:54 - 03:59
birthday 60th tattoo everyone searches
03:57 - 04:01
for tattoo ideas right so that's not
03:59 - 04:04
competitive either so lots of like
04:01 - 04:06
Hobbies crafts and things like that
04:04 - 04:07
weren't competitive and still aren't
04:06 - 04:09
competitive when it comes to SEO you can
04:07 - 04:10
just do this in any Niche so put in
04:09 - 04:12
something like business the most
04:10 - 04:15
broadest thing possible I drop the
04:12 - 04:17
difficulty down to two and I see low Dr
04:15 - 04:19
site in the top five and we see all
04:17 - 04:20
kinds of interesting longtail keywords
04:19 - 04:21
here that are actually somewhat
04:20 - 04:22
interesting like how to start a box
04:21 - 04:24
truck business how to start a medical
04:22 - 04:26
transportation business how to start a
04:24 - 04:28
permanent jewelry business so really
04:26 - 04:30
writing all kinds of things now what
04:28 - 04:31
we're looking for when we put these
04:30 - 04:34
keywords in again with SEO we're trying
04:31 - 04:35
to rank this content on Google right so
04:34 - 04:36
we're trying to figure out what's not
04:35 - 04:38
competitive what we can rank for and
04:36 - 04:40
then how we can build topical Authority
04:38 - 04:42
because we can't just write one article
04:40 - 04:44
we have to write a lot of them to
04:42 - 04:46
blanket the topic another easy SEO thing
04:44 - 04:49
to rank for was like names right just
04:46 - 04:50
these ideas these names these lowrisk uh
04:49 - 04:52
things we can rank for so like cute
04:50 - 04:54
names Backstreet Boys names not I don't
04:52 - 04:56
know I don't know their names Justin
04:54 - 04:58
that was in sync but there's they have
04:56 - 04:59
names uh fairy names Druid names space
04:58 - 05:02
names you see like a ton of search
04:59 - 05:04
volume here so what we're doing is like
05:02 - 05:05
in this new world of SEO like it's a
05:04 - 05:06
little bit more difficult to rank and
05:05 - 05:08
I'll show you in a second here like
05:06 - 05:09
affiliate specific keywords like best
05:08 - 05:11
software best credit cards things like
05:09 - 05:13
that that are getting more competitive
05:11 - 05:14
so we're finding like okay if we're
05:13 - 05:16
going to shift our strategy to make
05:14 - 05:17
money with a website we're going to
05:16 - 05:21
shift it a little bit from like just
05:17 - 05:23
affiliate marketing to getting a ton of
05:21 - 05:25
traffic back with easier to rank for
05:23 - 05:27
informational content building the email
05:25 - 05:29
list from that content with exit and 10
05:27 - 05:32
pop-ups and adding ads to our blog so
05:29 - 05:34
that is still a viable option for
05:32 - 05:35
Content sites the good news is there's a
05:34 - 05:36
ton of search volume for a lot of this
05:35 - 05:38
easy stuff I mean if you're a food blog
05:36 - 05:39
I put in recipes and you can see all
05:38 - 05:42
kinds of different things like rice
05:39 - 05:45
cooker recipes difficulty of two 9100
05:42 - 05:47
penet pasta Trader Joe's uh all kinds of
05:45 - 05:48
different things right so you find the
05:47 - 05:50
search volume which this is the monthly
05:48 - 05:52
searches and then the keyword difficulty
05:50 - 05:54
is low and you just put in these seed
05:52 - 05:55
phrases related to your Niche so if it's
05:54 - 05:57
food it's going to be recipes if it's
05:55 - 05:58
Fitness it's going to be workouts and
05:57 - 06:00
then you just drop the difficulty down
05:58 - 06:02
to like literally two
06:00 - 06:04
and you know find things that way cable
06:02 - 06:06
back workouts CYCC syncing workouts
06:04 - 06:07
shoulder cable workouts so like if I was
06:06 - 06:09
going to start a fitness blog and I'm
06:07 - 06:11
like I was writing all kinds of stuff
06:09 - 06:13
about treadmills and back exercises and
06:11 - 06:15
workouts and like maybe my uh Niche is
06:13 - 06:17
like you could have anything from
06:15 - 06:19
high-intensity interval training to
06:17 - 06:21
CrossFit whatever I would hone in on
06:19 - 06:23
what is the easiest stuff to rank for
06:21 - 06:25
and I would start writing every article
06:23 - 06:27
about cable workouts because that's the
06:25 - 06:28
easiest opportunity like if you're in
06:27 - 06:30
Fitness you want to rank content on
06:28 - 06:34
Google look at all these keywords cable
06:30 - 06:36
back workouts chest cable workouts uh
06:34 - 06:37
bicep cable workouts so there's a lot of
06:36 - 06:39
different things and then again you
06:37 - 06:42
blanket the topical Authority by having
06:39 - 06:43
all of the articles about cable workouts
06:42 - 06:44
now even though it seems tough there are
06:43 - 06:46
still opportunities out there everywhere
06:44 - 06:49
most people that are complaining about
06:46 - 06:50
this stuff yes their rankings went down
06:49 - 06:52
right maybe they were on page one and
06:50 - 06:54
they're on page two but the question is
06:52 - 06:55
like should they have been ranking for
06:54 - 06:57
it in the first place do they have the
06:55 - 06:59
best SEO skills at all or are they just
06:57 - 07:01
complaining on Reddit forms like I know
06:59 - 07:02
most people on Reddit complain that's
07:01 - 07:04
what they love to do on there sit in
07:02 - 07:06
their basement and complain so the thing
07:04 - 07:08
is if we put in best software yes it
07:06 - 07:09
looks really competitive' 70s right but
07:08 - 07:11
if we drop that difficulty down to like
07:09 - 07:13
two we show the results here even if
07:11 - 07:15
we're using an affiliate keyword for SEO
07:13 - 07:17
for best software we can still see
07:15 - 07:18
there's stuff in here right like a lot
07:17 - 07:21
of it's around music recording and
07:18 - 07:23
podcasting so best golf simulator
07:21 - 07:25
software difficulty of zero it's
07:23 - 07:27
searched 500 times a month deep fake
07:25 - 07:30
software little risky to write but
07:27 - 07:32
whatever uh GoPro editing software right
07:30 - 07:34
so there's opportunities in every single
07:32 - 07:36
Niche still you just have to lower the
07:34 - 07:38
bar a little bit on what you're writing
07:36 - 07:42
about so the first thing I would do is
07:38 - 07:43
just look at HRS or another SEO tool
07:42 - 07:46
like use it for a month and cancel if
07:43 - 07:48
you need to but use it and try to find
07:46 - 07:50
like okay in my Niche if I put in my
07:48 - 07:52
main keywords around like this one's
07:50 - 07:55
like best kayak if I put in like kaying
07:52 - 07:57
fishing whatever my niches business
07:55 - 07:59
blogging anything and I drop the keyword
07:57 - 08:01
difficulty down to a super low level are
07:59 - 08:02
there enough keywords and enough
08:01 - 08:04
categories of stuff to write so the
08:02 - 08:06
truth is for outdoor products when it
08:04 - 08:08
comes to SEO if you're writing about
08:06 - 08:10
Kayaking and fishing and recommending
08:08 - 08:11
that kind of product the opportunity is
08:10 - 08:13
still out there I mean there's tons of
08:11 - 08:16
different things best kayak paddle fish
08:13 - 08:18
finders inflatable fishing kayaks kayaks
08:16 - 08:20
for dogs if you're in the outdoor Niche
08:18 - 08:21
or hobby Niche you don't really need to
08:20 - 08:23
Pivot you just need to keep doing what
08:21 - 08:25
you're doing finding low competition
08:23 - 08:27
keywords you can rank for however if
08:25 - 08:29
you're in more competitive niches like a
08:27 - 08:31
lot of people are a lot of people like
08:29 - 08:33
to write about making money online or
08:31 - 08:35
software or blogging or things like that
08:33 - 08:37
Finance you know kind of that
08:35 - 08:39
professional experience that you have
08:37 - 08:40
you just have to find the easy
08:39 - 08:43
informational seed phrase for you now
08:40 - 08:44
it's going to take some time you know if
08:43 - 08:47
anyone can find it it's going to be a
08:44 - 08:49
little bit more difficult so you know
08:47 - 08:51
you have to find it for yourself and the
08:49 - 08:55
goal when you find it is to find a
08:51 - 08:57
keyword seed phrase that gives you 50
08:55 - 08:58
articles that you can eventually write
08:57 - 08:59
that are low competition and once you
08:58 - 09:01
write all of them you're you're going to
08:59 - 09:03
have more content than anyone else cuz
09:01 - 09:05
think about it like Forbes isn't going
09:03 - 09:08
to write every single article about the
09:05 - 09:10
best kayaks paddles fish finders
09:08 - 09:12
inflatable fishing kayaks kayaks for
09:10 - 09:13
dogs like they don't have the time or
09:12 - 09:15
the resources or care they're making
09:13 - 09:17
enough money big media sites to not go
09:15 - 09:19
down this rabbit hole right so you have
09:17 - 09:21
to as a smaller blogger go down the
09:19 - 09:23
rabbit hole of deep informational and
09:21 - 09:26
transactional content
09:23 - 09:27
deeper in a specific Niche we can't go
09:26 - 09:30
too broad anymore we can't write about
09:27 - 09:33
Kayaking and fishing and hiking and all
09:30 - 09:35
of that stuff we can eventually right we
09:33 - 09:36
just need lots and lots of content to do
09:35 - 09:38
that so when it comes to SEO you just
09:36 - 09:41
have to find easier stuff to rank for
09:38 - 09:45
and as you can see like my site um in
09:41 - 09:46
the last 30 days organic's up 49.9% so
09:45 - 09:48
again when I did this strategy what I
09:46 - 09:50
did I I noticed that like I had I was in
09:48 - 09:52
software super competitive so when it
09:50 - 09:54
came to SEO I got pushed down to page
09:52 - 09:55
two I didn't disappear I got pushed down
09:54 - 09:58
to page two for a lot of these software
09:55 - 10:00
terms best CRM software should I bet
09:58 - 10:02
should I been ranking with there with
10:00 - 10:03
HubSpot in the first place probably not
10:02 - 10:05
doesn't make sense so I got pushed down
10:03 - 10:06
to for that one probably to page five
10:05 - 10:09
because it's like CRM tools are going to
10:06 - 10:10
be up there now right so authori is up
10:09 - 10:12
there the sites and companies are up
10:10 - 10:14
there content and affiliate sites are
10:12 - 10:17
getting pushed down for that competitive
10:14 - 10:19
stuff so I deleted a ton of articles I
10:17 - 10:21
had a bunch of stuff on like finance and
10:19 - 10:22
credit cards and crypto and nfts it was
10:21 - 10:26
just too broad so I deleted a lot of
10:22 - 10:28
content I then did a new strategy around
10:26 - 10:31
simple easy to rank for keywords related
10:28 - 10:33
to YouTube YouTube Instagram blogging
10:31 - 10:35
just stuff Tik Tok things that are a lot
10:33 - 10:37
easier to rank for and as you can
10:35 - 10:40
see blog's still making a million
10:37 - 10:42
dollars a year but traffic's also up 50%
10:40 - 10:44
over the last 30 days we can see that
10:42 - 10:46
here with some of the recent Trends in
10:44 - 10:47
HS and this is totally random it just
10:46 - 10:50
goes up and down and this is like
10:47 - 10:52
guessing random stuff but as you can see
10:50 - 10:55
there are still ways to get traffic uh
10:52 - 10:57
to a Blog to a website and do really
10:55 - 10:59
good SEO in 2024 we just have to kind of
10:57 - 11:00
shift our strategy and do it quickly so
10:59 - 11:02
let's talk about how to actually do SEO
11:00 - 11:03
in 2024 so we covered some of the
11:02 - 11:05
keywords stuff finding easier
11:03 - 11:07
opportunities we can also use AI tools a
11:05 - 11:09
little bit but not for the actual
11:07 - 11:10
writing it's more for the ideation so I
11:09 - 11:11
put in something like I'm a I'm a
11:10 - 11:14
blogger that writes about how to run an
11:11 - 11:15
Airbnb business random Niche give me 10
11:14 - 11:17
article ideas to dominate Google for
11:15 - 11:20
topical Authority around the subtopic of
11:17 - 11:22
Airbnb decorating and room designs so
11:20 - 11:24
what we're doing here is we're saying
11:22 - 11:25
hey I read about this give me some ideas
11:24 - 11:27
about this specific sub Niche and it
11:25 - 11:29
gives you some good ideas right so 10
11:27 - 11:32
must have decor items decorated tips
11:29 - 11:34
themed rooms styling eco-friendly budget
11:32 - 11:35
friendly seasonal and then what we can
11:34 - 11:37
do is like these are really good ideas
11:35 - 11:39
think of your blog as a way to help
11:37 - 11:41
people right so when they land on the
11:39 - 11:42
actual website and they see your stuff
11:41 - 11:44
it's related enough that all the
11:42 - 11:46
Articles actually help them what they
11:44 - 11:47
don't want to see is just a random
11:46 - 11:49
content affiliate site with tons of
11:47 - 11:50
random affiliate articles in there stuff
11:49 - 11:52
that doesn't make sense like my blog was
11:50 - 11:55
like that a few years ago just like
11:52 - 11:58
random articles about random software
11:55 - 12:00
business stuff like if if a a reader
11:58 - 12:01
lands on your blog
12:00 - 12:03
is it like optimized for them are there
12:01 - 12:05
actual helpful articles that most of
12:03 - 12:07
them they would like or not so we can
12:05 - 12:09
use a just generate ideas and then use
12:07 - 12:11
an SEO tool like HRS or another one to
12:09 - 12:13
just validate these ideas to make sure
12:11 - 12:15
that the competition is low the search
12:13 - 12:16
volume's decent we don't need to even
12:15 - 12:18
you know lower the bar on that too
12:16 - 12:20
because a lot of these tools are off you
12:18 - 12:21
could see when it comes to SEO there's a
12:20 - 12:24
keyword in ATS that might say monthly
12:21 - 12:26
search volume 10 it could be new and it
12:24 - 12:27
could actually be a thousand we just
12:26 - 12:29
don't know these are just tools we're
12:27 - 12:30
using them as a guide so we're get into
12:29 - 12:32
creating the SEO content in a second but
12:30 - 12:33
first let's talk about your actual
12:32 - 12:35
website so you have to be able to
12:33 - 12:36
Showcase some expertise you have to
12:35 - 12:38
think about eventually having a product
12:36 - 12:40
of your own to sell so when it comes to
12:38 - 12:41
thinking that Google's more competitive
12:40 - 12:43
now SEO is harder we don't want to put
12:41 - 12:44
all of our eggs in the affiliate
12:43 - 12:46
marketing Google basket it doesn't make
12:44 - 12:47
sense as a business owner to throw all
12:46 - 12:49
your eggs in one basket that you cannot
12:47 - 12:51
control Google could say tomorrow one
12:49 - 12:53
thing do another all of a sudden things
12:51 - 12:55
change again rankings go up rankings go
12:53 - 12:57
down it's not the best way to run a
12:55 - 12:58
sustainable business in the long term
12:57 - 13:01
you need things that you can control
12:58 - 13:03
products that you sell right a course
13:01 - 13:05
something that you teach that actually
13:03 - 13:08
has value that is what a business is
13:05 - 13:10
right and a business is not just like my
13:08 - 13:11
business started as an affiliate website
13:10 - 13:14
making affiliate Revenue I was also
13:11 - 13:16
doing some agency work I had clients
13:14 - 13:19
right so businesses make money in a few
13:16 - 13:20
different ways right selling services uh
13:19 - 13:22
selling things actually talking to
13:20 - 13:23
people or selling a product that's what
13:22 - 13:25
businesses are this middle ground that
13:23 - 13:27
we've lived in of affiliate marketing
13:25 - 13:28
and ads and blogging it does work it's
13:27 - 13:30
just getting more difficult on the
13:28 - 13:32
affiliate side side in certain niches so
13:30 - 13:34
the pivot is we have to start building
13:32 - 13:36
the email list from SEO and then
13:34 - 13:38
eventually we can sell our own product
13:36 - 13:40
so think about what would you teach for
13:38 - 13:42
example a really simple small website I
13:40 - 13:44
was looking at I found recently was bed
13:42 - 13:46
and breakfast Academy so as you know in
13:44 - 13:48
another video I have a house it's for
13:46 - 13:49
sale but I'm like maybe I could run it
13:48 - 13:51
as a bed and breakfast my mom would do
13:49 - 13:52
it someone would do it so I was like
13:51 - 13:55
Googling random bed and breakfast like
13:52 - 13:57
Airbnb type stuff and you can see if I
13:55 - 13:58
land on the site bed and breakfast
13:57 - 14:00
Academy it's only about that I land on
13:58 - 14:02
the blog and it all it is is a bunch of
14:00 - 14:03
informational articles that are all
14:02 - 14:05
pretty helpful right like if I'm
14:03 - 14:08
interested in this uh most of these
14:05 - 14:09
things are going to help me right
14:08 - 14:11
marketing ideas for bed and breakfast
14:09 - 14:13
practical guys choosing toiletries the
14:11 - 14:15
importance of this and that crafting
14:13 - 14:16
welcome trays so these are not all like
14:15 - 14:18
perfectly SEO optimized it's like
14:16 - 14:19
someone lands on this though and it's
14:18 - 14:21
actually helpful and there's a free
14:19 - 14:23
guide and then there's a paid course and
14:21 - 14:24
coaching right so there's a full course
14:23 - 14:27
and then you can go through it and get a
14:24 - 14:29
couple uh one-on-one coaching sessions
14:27 - 14:31
uh with that product another thing
14:29 - 14:32
really need to think about here is what
14:31 - 14:35
does your website look like what is the
14:32 - 14:36
navigation can people access information
14:35 - 14:38
easily are they going to stay on your
14:36 - 14:40
site or not because these things matter
14:38 - 14:43
to SEO so for example like you could
14:40 - 14:45
create a couple simple pages that house
14:43 - 14:47
some of your best content right instead
14:45 - 14:49
of just having the blog roll you could
14:47 - 14:52
create a WordPress page use a simple
14:49 - 14:53
theme like editor uh template like
14:52 - 14:56
either Thrive themes you could use
14:53 - 14:57
Cadence or something easy like that to
14:56 - 15:00
create a page and you see I have one
14:57 - 15:02
here on blogging so Adam enr.com
15:00 - 15:04
blogging I have information on it I have
15:02 - 15:06
a couple affiliate links here and then
15:04 - 15:08
it gets into my content so how to start
15:06 - 15:09
a blog from a seven figure entrepreneur
15:08 - 15:11
it's laid out in a simple way where you
15:09 - 15:13
can just read the content read my old
15:11 - 15:14
blog income reports and that and then I
15:13 - 15:16
created one I have one on YouTube so if
15:14 - 15:17
you want to start a YouTube business
15:16 - 15:19
they just creating these simple long
15:17 - 15:21
form landing page type of things that
15:19 - 15:23
people will actually read and look at
15:21 - 15:24
rather than just having a Blog R so it's
15:23 - 15:26
a little bit easier to consume it's a
15:24 - 15:28
little bit easier to process and see
15:26 - 15:30
when you actually have a few pages on
15:28 - 15:31
there that some of your best content so
15:30 - 15:33
that's a good way to make your
15:31 - 15:35
navigation a little bit easier so it's
15:33 - 15:36
pretty simple like you can click one of
15:35 - 15:38
these things and then you see a full
15:36 - 15:40
page on the content rather than just
15:38 - 15:42
finding a random blog post and then kind
15:40 - 15:44
of not sure where to click around to
15:42 - 15:46
You'll also see I did add products here
15:44 - 15:47
because I want to just make it look like
15:46 - 15:50
they products I sell products right
15:47 - 15:52
there these are external links but still
15:50 - 15:54
Rising above just an affiliate site and
15:52 - 15:55
having a real brand presence right so
15:54 - 15:57
that's like branded search volume that's
15:55 - 15:59
having products on the site things like
15:57 - 16:01
that so you want to showcase your expert
15:59 - 16:02
Chase within the content in the intro
16:01 - 16:05
I'm writing this article on the how to
16:02 - 16:07
start a trucking business and I have 15
16:05 - 16:09
years of trucking experience I've done X
16:07 - 16:10
Y and Z yada yada y right we want to
16:09 - 16:12
actually showcase the expertise in the
16:10 - 16:13
content we want to have a professional
16:12 - 16:16
looking website I recommend you start
16:13 - 16:18
with wpx and Cadence on WordPress there
16:16 - 16:21
is the best theme and web hosting and
16:18 - 16:23
then you add contact information have a
16:21 - 16:25
contact page have an actual address or
16:23 - 16:26
an LLC underneath in the bottom like
16:25 - 16:28
these are things you don't necessarily
16:26 - 16:29
need at the beginning but just have a
16:28 - 16:31
professional looking website and just
16:29 - 16:33
showcase your expertise and make it easy
16:31 - 16:34
to navigate in one specific Niche and
16:33 - 16:36
the most important thing here is
16:34 - 16:40
honestly topical Authority that is what
16:36 - 16:42
worked for me to increase traffic by 50%
16:40 - 16:43
recently it's like I was all over the
16:42 - 16:45
map I was talking about software
16:43 - 16:48
business finance blogging affiliate
16:45 - 16:51
marketing all this stuff I honed in on
16:48 - 16:53
various more specific types of content
16:51 - 16:55
in one area and it didn't work right
16:53 - 16:56
away like it took a month and I wasn't
16:55 - 16:58
really generating track I'm like is this
16:56 - 17:02
working or not but once I got 30
16:58 - 17:03
articles 31 32 33 34 35 then it started
17:02 - 17:05
to be like oh everything's kind of
17:03 - 17:08
ranking now because I actually have
17:05 - 17:09
topical Authority in this easier content
17:08 - 17:11
area for SEO so let's talk about
17:09 - 17:13
actually creating the content itself so
17:11 - 17:15
you have to find these easy topical
17:13 - 17:17
Authority building SEO informational
17:15 - 17:18
keywords whatever you want to call them
17:17 - 17:20
the ones that are easier in your Niche
17:18 - 17:21
the good news is a lot of these are a
17:20 - 17:23
lot easier to write than some
17:21 - 17:25
extravagant affiliate post or something
17:23 - 17:29
like that it's pretty much simple list
17:25 - 17:31
posts um with information in it right so
17:29 - 17:33
when we're doing it in 2024 we can still
17:31 - 17:35
use a tool like surf for SEO so here's a
17:33 - 17:37
random one of mine scheduling software
17:35 - 17:39
an old post I did uh but you can see
17:37 - 17:41
introduction it's got a score of 73 so
17:39 - 17:43
we can still optimize this uh this is
17:41 - 17:45
how I would use AI like this is natural
17:43 - 17:46
language processing a little bit of
17:45 - 17:48
machine learning understanding what the
17:46 - 17:50
top 30 ranking sites and the random
17:48 - 17:52
semantic keywords that they have in
17:50 - 17:55
there so you know things like an article
17:52 - 17:57
on best scheduling software would have
17:55 - 17:59
words like drag and drop scheduling
17:57 - 18:01
project managers multiple projects
17:59 - 18:03
visual planning these random things that
18:01 - 18:04
make it seem like it's really robust and
18:03 - 18:07
good content so you add some of these in
18:04 - 18:09
I say you add in 50% of these 80 so 40
18:07 - 18:12
is fine get the score up to like 70 or
18:09 - 18:14
65 we don't want to over optimize at all
18:12 - 18:16
in 2024 but then like Google's saying
18:14 - 18:19
don't SEO optimize at all it's like well
18:16 - 18:20
no if you just I tried that I actually
18:19 - 18:23
tried it so what I did was a lot of my
18:20 - 18:25
articles that were on like page two um
18:23 - 18:27
or the bottom of page one I completely
18:25 - 18:29
revamped the entire article I went from
18:27 - 18:32
SEO optimized with like an 80 Surfer
18:29 - 18:34
score to not really worrying about SEO
18:32 - 18:36
optimization maybe the surfer score was
18:34 - 18:38
like 40 or 50 and I made it as human
18:36 - 18:39
best human content I possibly could I
18:38 - 18:41
rewrote the intros I wrote it as
18:39 - 18:43
storytelling I did all this stuff and
18:41 - 18:46
guess what it got dranked down even
18:43 - 18:48
further so Google is lying to you saying
18:46 - 18:49
don't SEO optimize stuff they just make
18:48 - 18:51
things up to make it seem like they're
18:49 - 18:53
trying to care but they really don't so
18:51 - 18:55
don't abandon your entire strategies
18:53 - 18:58
here the goal here of SEO in 2024 isn't
18:55 - 19:00
to just do everything different it's all
18:58 - 19:03
nuance it's to slightly change strategy
19:00 - 19:05
so instead of over optimizing to like 90
19:03 - 19:07
and having it look perfect and it's
19:05 - 19:10
horribly written it's only SEO
19:07 - 19:12
optimized that doesn't work so lower the
19:10 - 19:15
expectation still use a tool like this
19:12 - 19:17
because that's still what works right
19:15 - 19:19
that is still working so use a tool like
19:17 - 19:21
Surfer get it to 70 and then we have to
19:19 - 19:23
add human elements so I'm talking simple
19:21 - 19:24
human elements we don't have to go crazy
19:23 - 19:26
here because Google's helpful content
19:24 - 19:28
update made some people and me included
19:26 - 19:30
go crazy with all this crazy experience
19:28 - 19:32
stuff and sometimes it just doesn't work
19:30 - 19:34
what does work is finding easier stuff
19:32 - 19:36
to rank for building topical Authority
19:34 - 19:38
and being like top five for topical
19:36 - 19:39
Authority in that area that's really
19:38 - 19:43
what works but adding a human touch can
19:39 - 19:45
help so uh personal stories examples
19:43 - 19:47
pictures of you using a product or doing
19:45 - 19:49
a thing the pros and cons your own
19:47 - 19:50
unique take right if you're reviewing a
19:49 - 19:53
product the thing that you don't want to
19:50 - 19:55
do what Google would deem unhelpful is
19:53 - 19:58
not adding anything to the conversation
19:55 - 19:59
so you find you know uh the latest video
19:58 - 20:01
screen recording software and you want
19:59 - 20:03
to write an article on the best screen
20:01 - 20:04
recording software so you look at the
20:03 - 20:06
different companies you look at their
20:04 - 20:09
websites you pick some features you add
20:06 - 20:10
it all in you don't really add anything
20:09 - 20:13
other than looking at other blog post
20:10 - 20:15
ranking looking at the company Pages
20:13 - 20:17
formatting it yourself publish it you're
20:15 - 20:20
adding nothing valuable to the
20:17 - 20:22
conversation so a media site can do that
20:20 - 20:26
they just put a bunch of on the
20:22 - 20:27
page and it ranks uh forums people will
20:26 - 20:29
give unbiased opinions on Reddit about
20:27 - 20:30
the best types of
20:29 - 20:32
things that they've actually used which
20:30 - 20:35
could be more trustworthy than a random
20:32 - 20:36
site right so as a small block though
20:35 - 20:39
what you have to do is add the human
20:36 - 20:41
element in from your expertise now this
20:39 - 20:43
isn't going to work if you don't have
20:41 - 20:44
real experience with these products
20:43 - 20:46
that's why building the topical
20:44 - 20:49
Authority again is the most important
20:46 - 20:51
thing in 2024 being known for one thing
20:49 - 20:53
one sub Niche the good news is you can
20:51 - 20:55
find it over time blogs are infinitely
20:53 - 20:57
pivotable when it comes to SEO you don't
20:55 - 20:58
have to delete everything like I deleted
20:57 - 20:59
a lot of stuff you just keep keep
20:58 - 21:03
publishing that's the thing you don't
20:59 - 21:05
slow down publishing you publish more so
21:03 - 21:08
let's talk about what to do if SEO just
21:05 - 21:09
isn't working for you so you're in a a
21:08 - 21:11
niche that's kind of getting competitive
21:09 - 21:14
finance software credit cards whatever
21:11 - 21:15
it is you have to Pivot your content to
21:14 - 21:17
easier your keywords you focus on
21:15 - 21:18
building your email list not affiliate
21:17 - 21:20
marketing you rank for the easier
21:18 - 21:23
informational stuff you build your email
21:20 - 21:24
list you sell your own product over time
21:23 - 21:27
maybe you're just in an ultra
21:24 - 21:29
competitive Niche and you see no path
21:27 - 21:32
forward if that's the case you know you
21:29 - 21:34
have to analyze your Niche really and
21:32 - 21:36
think about where would this audience
21:34 - 21:37
actually consume the content because
21:36 - 21:39
sometimes in often time most of the time
21:37 - 21:41
it's not going to be just Google so
21:39 - 21:42
first we have to talk about YouTube
21:41 - 21:43
YouTube is the second best choice
21:42 - 21:47
because it's the number two search
21:43 - 21:49
engine behind Google it's owned by
21:47 - 21:51
alphabet Youtube results are also shown
21:49 - 21:53
in the Google search results so it's the
21:51 - 21:55
best second platform and sometimes
21:53 - 21:56
videos are just better than text answers
21:55 - 21:58
you know if we Google something like how
21:56 - 22:00
to plant strawberries right we get a
21:58 - 22:02
feature snippet then we get a lot of
22:00 - 22:03
videos in here right and forums and
22:02 - 22:04
stuff so there's different ones and then
22:03 - 22:06
you see like a number of different
22:04 - 22:07
videos in the results because sometimes
22:06 - 22:09
if I want to plant a strawberry I just
22:07 - 22:11
want to see how to do it a like a
22:09 - 22:13
written blog post would have to be
22:11 - 22:15
diagrams and like pictures of how to do
22:13 - 22:17
it or words saying like you know do it
22:15 - 22:19
three inches this way it's easier to
22:17 - 22:21
just see it but another search is
22:19 - 22:25
completely different so tattoo ideas for
22:21 - 22:27
men that's mostly Pinterest and images
22:25 - 22:29
right Pinterest images Reddit threads
22:27 - 22:31
but then uh other you know smaller blogs
22:29 - 22:33
ranking for this tattoo ideas for men
22:31 - 22:34
because we just have to see it visually
22:33 - 22:37
that's picture based something like how
22:34 - 22:38
to screenshot on a Mac that can be
22:37 - 22:40
answered in about three sentences right
22:38 - 22:42
so there's a featured snippet showing it
22:40 - 22:44
and it's basically some videos but a lot
22:42 - 22:46
of just simple blog post writing about
22:44 - 22:47
how to actually take a screenshot right
22:46 - 22:49
so we have to think about it that way so
22:47 - 22:50
the key here is finding informational
22:49 - 22:52
content that makes sense to be written
22:50 - 22:54
in blog posts that can't be answered in
22:52 - 22:56
three to four sentences are answered by
22:54 - 22:59
AI too quickly so I want to cover how
22:56 - 23:01
and where to Pivot your strategy
22:59 - 23:02
in every Niche almost every Niche
23:01 - 23:04
quickly in a lightning round so let's
23:02 - 23:07
get into it if you're in health and
23:04 - 23:09
fitness first you find easier workout
23:07 - 23:10
keywords in a single area like I showed
23:09 - 23:12
you cable workouts things that are
23:10 - 23:14
easier to rank for with lower difficulty
23:12 - 23:16
and you also shift to YouTube doing
23:14 - 23:19
Fitness videos to eventually sell your
23:16 - 23:21
own course in the price of $ 20 to $100
23:19 - 23:24
if you have a food blog you keep your
23:21 - 23:26
blog you find easier recipes to rank for
23:24 - 23:28
with to build topical Authority and you
23:26 - 23:30
build an Instagram as well with pictures
23:28 - 23:32
of your recipes then you can sell your
23:30 - 23:33
own cookbooks recipes and things through
23:32 - 23:36
the blog and through Instagram if you're
23:33 - 23:39
in the outdoor Niche kaying fishing
23:36 - 23:42
hiking camping products that are outside
23:39 - 23:45
all you do is keep blogging uh find
23:42 - 23:47
easier info content you can just keep
23:45 - 23:48
with a Blog primarily because that is
23:47 - 23:50
not as competitive as others if you're
23:48 - 23:53
in fashion or beauty and you're not
23:50 - 23:54
getting traffic go to Pinterest that is
23:53 - 23:56
where all of the searches are happening
23:54 - 23:59
people looking for stuff I have videos
23:56 - 24:01
on that tattoos find easier keywords and
23:59 - 24:03
also Pinterest if you're in HomeGoods
24:01 - 24:06
like living room indoor products
24:03 - 24:08
Furniture pivot to easier ideas posts
24:06 - 24:10
different types of living room ideas
24:08 - 24:12
Farmhouse living room ideas bunch of
24:10 - 24:14
longer tail keywords you can rank for
24:12 - 24:15
build your email list sell your own
24:14 - 24:17
thing and eventually add Pinterest as
24:15 - 24:20
well so if you're in Hobbies like
24:17 - 24:22
crocheting knitting drawing painting
24:20 - 24:23
artwork things that are like hobbies
24:22 - 24:25
that you do in the home those are also
24:23 - 24:27
relatively easy to rank for so you still
24:25 - 24:29
blog but you're finding the easier
24:27 - 24:30
helpful how-to content informational
24:29 - 24:32
content and just keep blogging another
24:30 - 24:34
great secondary source for that is like
24:32 - 24:37
YouTube and short videos I've consumed a
24:34 - 24:38
ton of Tik Tok and YouTube and Instagram
24:37 - 24:41
reels about just interesting drawing
24:38 - 24:42
videos if you're in software or AI
24:41 - 24:44
blogging is getting too competitive for
24:42 - 24:47
you I would pivot to LinkedIn to a
24:44 - 24:48
newsletter strategy so LinkedIn posts
24:47 - 24:50
going to a newsletter and then you
24:48 - 24:52
monetize that with sponsors same thing
24:50 - 24:54
with sales sales can be really
24:52 - 24:56
competitive go from LinkedIn post
24:54 - 24:59
Twitter post to your newsletter all
24:56 - 25:01
right if you're in finance that's crypto
24:59 - 25:03
credit cards anything in finance go to
25:01 - 25:05
YouTube right you can rank YouTube
25:03 - 25:07
videos for the best credit cards the
25:05 - 25:09
best business debit account all kinds of
25:07 - 25:12
stuff on YouTube way easier than Google
25:09 - 25:13
let's talk travel so travel you can find
25:12 - 25:16
the easier informational keywords that
25:13 - 25:17
are longer taale you know different
25:16 - 25:19
destinations so maybe you focus on one
25:17 - 25:21
destination instead of the others and
25:19 - 25:23
you can also pivot to YouTube but not
25:21 - 25:25
some fancy crazy travel videos where
25:23 - 25:27
we're like shooting everything and it
25:25 - 25:28
takes this huge production budget more
25:27 - 25:30
just like talking head videos like this
25:28 - 25:31
about your experience traveling in
25:30 - 25:33
different places and talk about travel
25:31 - 25:35
insurance and things that actually can
25:33 - 25:37
make you affiliate revenue on YouTube
25:35 - 25:38
mindset and motivation you can pivot to
25:37 - 25:40
YouTube you're finding it a little bit
25:38 - 25:42
difficult to find easier keywords make
25:40 - 25:43
some you know videos on YouTube and then
25:42 - 25:45
eventually really honing on that Niche
25:43 - 25:47
so it's not just mindset I have a lot of
25:45 - 25:49
people saying I talk about mindset or
25:47 - 25:50
motivation too broad especially on
25:49 - 25:53
YouTube you have to talk about a
25:50 - 25:55
specific type of motivation and mindset
25:53 - 25:57
stuff is it stoicism is it building and
25:55 - 25:59
helping relationships is it a certain
25:57 - 26:00
aspect of life letting go of your past
25:59 - 26:02
you have to hone in on the sub Niche
26:00 - 26:04
first and then become known for one
26:02 - 26:05
thing pivot to YouTube find easier info
26:04 - 26:08
content if you're talking about
26:05 - 26:10
marketing building websites web design
26:08 - 26:12
good luck ranking for web design stuff
26:10 - 26:13
in 2024 when it comes to SEO it's been
26:12 - 26:16
around forever since the dawn of
26:13 - 26:18
Wordpress pivot to YouTube create videos
26:16 - 26:19
on how to build a website kind of like
26:18 - 26:20
what I'm doing on this channel some of
26:19 - 26:23
the stuff right a little bit different
26:20 - 26:25
but web design videos tutorials on
26:23 - 26:27
YouTube is unbelievably effective at
26:25 - 26:28
building a true audience you can do
26:27 - 26:30
faceless you could just show stuff on
26:28 - 26:32
the screen and then eventually sell your
26:30 - 26:34
own product if you're in pets pivot to
26:32 - 26:36
YouTube and video content like a lot of
26:34 - 26:37
the product based searches for pets are
26:36 - 26:40
getting more competitive so things like
26:37 - 26:41
the best you know GPS collars and things
26:40 - 26:42
like that might be a little bit tougher
26:41 - 26:45
but you can like review the product
26:42 - 26:47
simply in a simple talking head format
26:45 - 26:49
relationships YouTube huge opportunity
26:47 - 26:50
there to sell courses on YouTube about
26:49 - 26:52
relationships and speak to people and
26:50 - 26:54
really engage with an audience DIY do it
26:52 - 26:56
yourself power tools things like that
26:54 - 26:58
actually not that competitive when it
26:56 - 27:01
comes to blogging right like um you can
26:58 - 27:02
find a lot of random power tools and
27:01 - 27:04
random projects that people would work
27:02 - 27:05
on that aren't competitive woodworking
27:04 - 27:07
stuff you could still rank on Google
27:05 - 27:09
finding easier keywords but also pivot
27:07 - 27:11
to YouTube doing teaching on how to
27:09 - 27:13
build stuff how to do things is super
27:11 - 27:14
valuable if you're in science do YouTube
27:13 - 27:16
that's where all the science channels
27:14 - 27:18
are you can get ad Revenue get tons of
27:16 - 27:20
views so the good news is you can still
27:18 - 27:22
do SEO right we just have to Pivot the
27:20 - 27:23
strategy a little bit and then think
27:22 - 27:26
about based on your Niche based on where
27:23 - 27:27
you're at what's the pivot what's the
27:26 - 27:29
secondary platform that you can do
27:27 - 27:30
because we all want to make money here
27:29 - 27:32
right and I think just putting all your
27:30 - 27:34
eggs in the Google basket is not the
27:32 - 27:37
best option based on what's happened
27:34 - 27:38
over the last 12 months so SEO is a good
27:37 - 27:40
traffic Source but it is not the only
27:38 - 27:41
one so if you're interested in learning
27:40 - 27:43
more how we're building profitable
27:41 - 27:44
online businesses today all kinds of
27:43 - 27:46
different income streams make sure to
27:44 - 27:47
click the link in the description below
27:46 - 27:49
will'll give you access on how to get
27:47 - 27:50
started once and for all please like the
27:49 - 27:54
video subscribe to the channel and I
27:50 - 27:54
will see you in the next video
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