00:07 - 00:13
you you don't remember last night did we
00:11 - 00:15
this is Will Tennyson YouTube's biggest
00:13 - 00:17
Fitness Creator who's grown to over 3
00:15 - 00:19
million subscribers and 1 billion views
00:17 - 00:21
but his journey wasn't always easy I was
00:19 - 00:22
tired of going to bed crying every night
00:21 - 00:24
I was literally in tears cuz I was so
00:22 - 00:25
overworked stress was overwhelming
00:24 - 00:27
talking to some of my guys on YouTube
00:25 - 00:28
and I was like I think I'm going to quit
00:27 - 00:30
I think I'm done cuz it was like so
00:28 - 00:32
mentally taxing on me even pushed
00:30 - 00:33
himself to the Limit physically and
00:32 - 00:35
mentally I went through a pair of Nikes
00:33 - 00:36
I bled through them like literally the
00:35 - 00:38
last hour my wife was physically
00:36 - 00:39
carrying me cuz I couldn't walk then
00:38 - 00:41
something clicked and you scroll it and
00:39 - 00:43
you see that video anything after that
00:41 - 00:45
boom this is the untold story of how
00:43 - 00:47
will Tennyson went from making videos in
00:45 - 00:49
his mom's basement to becoming one of
00:47 - 00:52
YouTube's biggest
00:49 - 00:54
creators well will thanks for joining us
00:52 - 00:56
on the one of 10 podcast let's go from
00:54 - 00:57
the beginning what did you do before
00:56 - 00:59
YouTube so I was a personal trainer so I
00:57 - 01:00
was doing that full-time I I actually
00:59 - 01:01
had a pretty good like business going I
01:00 - 01:03
wasn't working at like a a commercial
01:01 - 01:04
gym I had like my own business I was
01:03 - 01:06
getting my own clients from like word of
01:04 - 01:08
mouth and stuff and then I started doing
01:06 - 01:09
YouTube as a passion project on the side
01:08 - 01:11
and the reason why I started doing
01:09 - 01:13
YouTube was because growing up in school
01:11 - 01:15
I was a very shy kid I always had the
01:13 - 01:17
option of like you can either present
01:15 - 01:19
your project in front of the class live
01:17 - 01:22
or record a video so you don't have to
01:19 - 01:23
actually be up front in real time so i'
01:22 - 01:25
would always opt to make a video and
01:23 - 01:26
then because of making those videos I
01:25 - 01:28
became like more creative and like I
01:26 - 01:30
like enjoyed like certain cuts and stuff
01:28 - 01:32
and then once I finished school I didn't
01:30 - 01:34
really have that outlet to make videos
01:32 - 01:37
and I was missing that so I started just
01:34 - 01:39
doing YouTube for fun and that slowly
01:37 - 01:42
became like such an intense passion that
01:39 - 01:44
I was taking away from my actual job
01:42 - 01:47
where I was making money right at what
01:44 - 01:48
age is that 25 2425 and then I remember
01:47 - 01:50
still doing my job my mom's like hey
01:48 - 01:52
let's go for a walk so we go we're going
01:50 - 01:54
for a walk and she's like you know I
01:52 - 01:55
really think that you need to start uh
01:54 - 01:57
building your personal training business
01:55 - 02:00
and kind of put that YouTube stuff to
01:57 - 02:02
the side yeah she's like just like it's
02:00 - 02:03
it's time to just kind of you know let's
02:02 - 02:06
let's work on what's making you money
02:03 - 02:08
mhm and I was like no no I I'm enjoying
02:06 - 02:10
this and that was in October kind of in
02:08 - 02:11
that time period that's when it all
02:10 - 02:14
really started to kind of all of a
02:11 - 02:16
sudden just blow up oh wow yeah they're
02:14 - 02:19
still in kind of disbelief today I also
02:16 - 02:21
know you were I think top 30 top 20 Halo
02:21 - 02:25
how what year yeah so let's let's talk
02:23 - 02:28
about stuff yeah so I played a hard to
02:25 - 02:30
emit amount of hours of Halo 3 right
02:28 - 02:33
yeah so lot me and my like closest
02:30 - 02:34
friends would play for hours a day even
02:33 - 02:36
on school nights I'd stay up all night I
02:34 - 02:37
put like the Turtle Beach headsets on so
02:36 - 02:38
I couldn't you couldn't hear the TV my
02:37 - 02:40
parents wouldn't know I'm playing yeah I
02:38 - 02:42
just got like I got so addicted to it
02:40 - 02:43
and just like the ranking system of that
02:42 - 02:45
game was one of the things that hooked
02:43 - 02:47
me and I just had to be like the top of
02:45 - 02:48
the game usually with everything I do
02:47 - 02:50
I'm like very like I got to try to be
02:48 - 02:52
the best at it so I got obsessed with it
02:50 - 02:54
and yeah it got to the point that I was
02:52 - 02:56
playing like MLG Major League Gaming
02:54 - 02:57
competitions and stuff you travel yeah I
02:56 - 02:59
do some like land stuff I do a lot of
02:57 - 03:00
like online stuff I thought that was
02:59 - 03:02
going to be my life were you making
03:00 - 03:04
money from that what was the No No No
03:02 - 03:05
Yeah I would have like maybe like Dr
03:04 - 03:07
Pepper sent me a couple cans and I was
03:05 - 03:08
like yeah let's go and then okay that
03:07 - 03:10
was at grade n right grade eight grade n
03:08 - 03:13
yeah and while doing that you were also
03:10 - 03:16
a hockey player on team Canada so I was
03:13 - 03:18
hockey player we traveled Europe as Team
03:16 - 03:20
Canada so we played a lot of like the
03:18 - 03:22
the top like teams in Switzerland
03:20 - 03:24
Germany yeah we did like a whole twoe
03:22 - 03:26
trip where we just like went out and W
03:24 - 03:28
played all the top teams and at that
03:26 - 03:30
time we were like 14 15 were you doing
03:28 - 03:33
both at the same time the LG competition
03:30 - 03:34
and the hockey yeah how did you manage
03:33 - 03:36
that gaming gaming through the night and
03:34 - 03:38
then hockey in the the reasonable hours
03:36 - 03:39
of the night so when 10: p.m. comes
03:38 - 03:41
people think it's bedtime for me that's
03:39 - 03:43
5 more hours at least a video game seems
03:41 - 03:44
like you're killing it everywhere you go
03:43 - 03:47
right this is where it all started and
03:44 - 03:48
then you started YouTube so can you tell
03:47 - 03:50
us more about this room so I mean a lot
03:48 - 03:52
of Firsts in this room that's for sure
03:50 - 03:54
some I don't want to really admit but in
03:52 - 03:56
terms of Fitness you know this was kind
03:54 - 03:58
of like where it all started my dad got
03:56 - 04:00
me into the gym he put like a couple
03:58 - 04:01
pieces of paper on the wall with a few
04:00 - 04:04
like really basic workouts like do a
04:01 - 04:05
couple dumbbell curls and stuff so like
04:04 - 04:07
the reason he actually got me into
04:05 - 04:09
lifting was because I was I had an
04:07 - 04:11
eating disorder where I lost a lot of
04:09 - 04:12
weight like super quickly I was like
04:11 - 04:14
very weak and you know so he was like
04:12 - 04:16
sneaking olive oil in my in my protein
04:14 - 04:17
shakes for me to get calories in he's
04:16 - 04:19
like okay he's like you got to start
04:17 - 04:21
building some muscle here so he got me
04:19 - 04:23
going that changed your life yeah so and
04:21 - 04:25
it's kind of funny cuz I'm transforming
04:23 - 04:26
him now for a video so it's kind of like
04:25 - 04:28
it's it's cool how it's like a full
04:26 - 04:29
circle moment but yeah so I started
04:28 - 04:31
coming down here just doing some very
04:29 - 04:32
basic stuff and then you know you start
04:31 - 04:34
to see that progress pretty quick cuz
04:32 - 04:35
you're pretty new to it and uh you see
04:34 - 04:38
like the bicep vein and then you kind of
04:35 - 04:40
get hooked and from there I finally
04:38 - 04:42
built up some like confidence to get a
04:40 - 04:43
gym membership I like to think that a
04:42 - 04:46
lot of people like to watch my channel
04:43 - 04:48
because I've been bigger I've been super
04:46 - 04:50
skinny so I've been kind of all Spectrum
04:48 - 04:52
so I can relate to a lot of people you
04:50 - 04:54
know so whenever whenever I make videos
04:52 - 04:55
I can sympathize and I can understand
04:54 - 04:56
where a lot of people yeah cuz a lot of
04:55 - 04:58
guys are just like they've only ever
04:56 - 05:00
grown up skinny and jacked so they kind
04:58 - 05:02
of don't understand the struggle
05:00 - 05:04
of you know dealing with body image
05:02 - 05:07
issues just being bigger so I think that
05:04 - 05:09
the perspectives that I bring are you
05:07 - 05:10
know more relatable more refreshing the
05:09 - 05:12
tread mode where I spent way too much
05:10 - 05:13
time on because when I lost all the
05:12 - 05:14
weight I was just running for some
05:13 - 05:15
reason I was afraid of Weights but I was
05:14 - 05:17
just like I'm going to come on here and
05:15 - 05:19
just run I was like almost like Marathon
05:17 - 05:20
level I I probably could have run a
05:19 - 05:22
marathon pretty easily are you going to
05:20 - 05:23
do it no definitely not anymore added
05:22 - 05:24
this like cable thing where it's a kind
05:23 - 05:27
of like a bow Flex it's like an
05:24 - 05:29
all-in-one mhm um the bench press and
05:27 - 05:31
then a lot of people who maybe watch
05:29 - 05:33
this with no Ali's gym with my dog who
05:31 - 05:36
started the the Channel with me people
05:33 - 05:37
liked him more than me understandably we
05:36 - 05:40
would do like the intros together and he
05:37 - 05:42
became very much like the main character
05:40 - 05:45
and uh when he passed away we actually
05:42 - 05:47
did like a a merch drop for for him and
05:45 - 05:48
then all the proceeds went to the SPCA
05:47 - 05:50
oh that's nice and that was the first
05:48 - 05:52
time we we actually sold out everything
05:50 - 05:54
in like 10 minutes the site crashed oh
05:52 - 05:55
wow yeah so it was cool and like it just
05:54 - 05:57
it was like a very that probably one of
05:55 - 05:59
my favorite moments cuz it just like the
05:57 - 06:01
love that people had for this dog that
05:59 - 06:04
they don't even really know it it was
06:01 - 06:05
cool it was a nice Community uh exactly
06:04 - 06:07
yeah yeah and even still to this day
06:05 - 06:08
people are like oh I miss him and you
06:07 - 06:09
know it took me a long time to like I
06:08 - 06:12
was like I'm never going to get a dog
06:09 - 06:13
again cuz I never really remembered life
06:12 - 06:16
without him cuz when I got him I was
06:13 - 06:18
only like 12 I got Boba now and it's
06:16 - 06:20
it's uh it's kind of nice it's it's nice
06:18 - 06:22
to to have a new dog now yeah the Zero
06:20 - 06:24
Subs days so when you first started
06:22 - 06:26
YouTube what was the first video the
06:24 - 06:28
first video was I did 10,000 calories in
06:26 - 06:30
Halo top ice cream yeah because I kind
06:28 - 06:32
of have like I mean my my older sister
06:30 - 06:33
is a lawyer my younger sister is a
06:32 - 06:35
doctor and then I'm just kind of like
06:33 - 06:36
nothing I guess my superpowers is I can
06:35 - 06:38
eat a lot of food so I was like I'm
06:36 - 06:40
going to try eating as much low calorie
06:38 - 06:42
ice cream as possible it's never been
06:40 - 06:44
done so that was my first video and it
06:42 - 06:46
it destroyed my stomach and how did that
06:44 - 06:49
uh perform like what was your growth
06:46 - 06:52
like I remember specifically after one
06:49 - 06:54
day it had 89 views okay W specific
06:52 - 06:55
number I remember specifically that 89
06:54 - 06:57
views kind of going like that I didn't
06:55 - 06:58
care though like when I first started I
06:57 - 06:59
actually didn't even know you could have
06:58 - 07:01
a career on YouTube or even make money
06:59 - 07:03
on YouTube I was just simply uploading
07:01 - 07:05
to YouTube with no intention of anyone
07:03 - 07:07
watching the videos yeah which happens
07:05 - 07:09
often and I think that was actually like
07:07 - 07:11
a huge blessing that I didn't have any
07:09 - 07:13
expectations for myself I was just like
07:11 - 07:16
just having fun and I like one of my
07:13 - 07:19
like fifth videos I I did like Mark
07:16 - 07:21
Wahlberg's routine and I remember my mom
07:19 - 07:24
she goes to Orange Theory that that like
07:21 - 07:26
Comm like that public uh hit training
07:24 - 07:27
class yeah and she's like oh I hope you
07:26 - 07:29
don't mind but I told everyone that you
07:27 - 07:31
you made this video and I'm like oh my
07:29 - 07:34
God God Mom I got like so embarrassed
07:31 - 07:35
and I yeah cuz I had no intention but
07:34 - 07:36
now and then like now it's funny cuz now
07:35 - 07:37
she's like oh do you mind if I tell
07:36 - 07:39
people that you made this I'm like yeah
07:37 - 07:41
go ahead like you know yeah so I mean it
07:39 - 07:42
was just kind of like slowly like once a
07:41 - 07:45
week I was doing it and then I came into
07:42 - 07:47
like twice a week I was doing it and I
07:45 - 07:49
was twice a week filming and then also
07:47 - 07:51
editing my videos so it became very
07:49 - 07:52
life-c consuming really quick yeah and
07:51 - 07:53
then the growth started to kind of
07:52 - 07:55
gradually just kind of go it went from
07:53 - 07:56
like nothing to like boom like really
07:55 - 07:58
quick I'm like oh okay I guess I'm doing
07:56 - 07:59
this full time I kind of just like never
07:58 - 08:01
intended to do it I wanted to be a chef
07:59 - 08:02
I was going to go to cord on BL school
08:01 - 08:03
oh you wanted to be a chef I wanted to
08:02 - 08:05
be a chef I wanted to go to C on BL in
08:03 - 08:06
Ottawa open a restaurant and I was going
08:05 - 08:07
to go and then all of a sudden I hit
08:06 - 08:09
like I was making money doing this and I
08:07 - 08:10
was like okay let's just try this and
08:09 - 08:11
see how this goes for like a year and
08:10 - 08:14
then I'm like okay well I guess I'm
08:11 - 08:16
doing this you grew from 0 to 10K Subs
08:14 - 08:18
in in just 6 months and you'd say the
08:16 - 08:20
Mark Walberg video is the one that that
08:18 - 08:22
blew you up at that time I wouldn't say
08:20 - 08:23
there was one video it was like all of
08:22 - 08:26
them were kind of like low and then all
08:23 - 08:28
of the sudden randomly it was like and
08:26 - 08:30
at that time you were posting twice a
08:28 - 08:32
week yeah just for just for fun at that
08:30 - 08:34
time not not the goal to be a full-time
08:32 - 08:37
YouTuber who were you watching at that
08:34 - 08:39
time who are your I was watching a lot
08:37 - 08:41
of Max tuning I don't know if you know
08:39 - 08:44
him right yeah a lot of Max tuning a lot
08:41 - 08:46
sold his candy yeah a lot of Christian
08:44 - 08:48
Guzman um I really yeah I really watched
08:46 - 08:50
like those guys a lot like uh I didn't
08:48 - 08:52
have a lot of friends in in school so
08:50 - 08:53
like I just that's kind of like where I
08:52 - 08:54
would just gravitate towards I sit down
08:53 - 08:56
and just like watch and like the reason
08:54 - 08:58
why I like them is because they were so
08:56 - 08:59
like personable and it almost just
08:58 - 09:01
seemed like they were talking to you it
08:59 - 09:03
wasn't like overly produced and it was
09:01 - 09:04
like very vloggy right and then that's
09:03 - 09:06
kind of like what resonated with me
09:04 - 09:09
which kind of inspired my content now
09:06 - 09:11
yeah did you have an Instagram popping
09:09 - 09:14
at that time or that came after yeah I'm
09:11 - 09:15
very I'm not very social media at all
09:14 - 09:16
like still I'm not like I get in trouble
09:15 - 09:18
all the time like oh you don't post
09:16 - 09:20
enough Instagrams like I never hit my
09:18 - 09:22
quotas for stuff cuz I I I'm very like
09:20 - 09:24
I'm very quiet reserved don't like
09:22 - 09:27
center of attention not not about
09:24 - 09:29
posting my life I very much have like my
09:27 - 09:31
YouTube and then me you'd say you're
09:29 - 09:32
introvert or I would say I'm like an
09:31 - 09:34
introvert extrovert I can put it on if I
09:32 - 09:36
need to put it on right I'm not shy at
09:34 - 09:38
all like I'll I'll be an idiot like
09:36 - 09:40
anywhere it's more like I I don't have a
09:38 - 09:44
lot to say got it yeah you won't shut
09:40 - 09:46
the [Â __Â ] up right now so 100K to a
09:44 - 09:50
million Subs that was a crazy ride for
09:46 - 09:52
for 2 years as I saw is there one or few
09:50 - 09:54
video that you think helped you pop I
09:52 - 09:56
don't know if it was specifically videos
09:54 - 09:59
but more about my approach to the videos
09:56 - 10:01
okay where I kind of went less personal
09:59 - 10:03
with my content when less less less
10:01 - 10:04
personal in terms of like I was still
10:03 - 10:06
personal in my videos but you had to
10:04 - 10:08
click the video to find out who I was as
10:06 - 10:10
a person so like the concepts were a lot
10:08 - 10:12
more broad so like I think before I did
10:10 - 10:14
a mixture of you know C celebrity
10:12 - 10:16
routines and all that stuff but I did do
10:14 - 10:16
a lot of Vlogs full days of eating
10:16 - 10:19
things where you actually have to know
10:16 - 10:20
who I was personally to watch the video
10:19 - 10:22
and then I started kind of like
10:20 - 10:24
implementing in more Mass Appeal
10:22 - 10:26
Concepts where it just like it's
10:24 - 10:27
generally interesting so you click on it
10:26 - 10:29
and then you kind of learn about who I
10:27 - 10:31
was as a person you know through the
10:29 - 10:34
content yeah so I just noticed like just
10:31 - 10:36
from having more Mass Appeal videos you
10:34 - 10:37
just get more clicks and that's kind of
10:36 - 10:39
how things started to kind of even go
10:37 - 10:42
faster actually one that I have in mind
10:39 - 10:44
is uh my fat loss tips right yeah that
10:42 - 10:47
was one my first ever yeah exactly and I
10:44 - 10:49
think that brought one of the most uh
10:47 - 10:50
amount of subscribers for you yeah how
10:49 - 10:52
did you think of that video that one was
10:50 - 10:53
funny because I I filmed it I was just
10:52 - 10:56
on my couch and I was like it was so
10:53 - 10:57
simple there was nothing really to it I
10:56 - 10:59
think it kind of goes back to what I was
10:57 - 11:01
saying in my basement where yeah like I
10:59 - 11:03
was a kid who who I've done at all where
11:01 - 11:05
I was big and I was skinny so I was just
11:03 - 11:07
giving you like my like my just like
11:05 - 11:08
genuine advice from being both of those
11:07 - 11:10
sides so I just think there was like a
11:08 - 11:11
more of a relatability to what I was
11:10 - 11:13
saying more of an interest to what I was
11:11 - 11:14
saying and it was funny I I was
11:13 - 11:16
surprised I did so well cuz I thought
11:14 - 11:18
that the advice that I gave just seems
11:16 - 11:19
so basic but it it seems to like
11:18 - 11:21
resonate with so many people five
11:19 - 11:23
million views yeah and and those are the
11:21 - 11:25
videos that like make me feel the best
11:23 - 11:27
cuz like you know like the simple videos
11:25 - 11:29
where it's just me in like the simplest
11:27 - 11:30
way I feel very fulfilled by that cuz
11:29 - 11:32
I'm like okay well people are watching
11:30 - 11:34
this because of the value that I'm
11:32 - 11:37
bringing watching it for me rather than
11:34 - 11:39
me having like a massive Banger collab
11:37 - 11:41
or this like crazy video where I'm going
11:39 - 11:43
to go see something where it's not
11:41 - 11:44
really about me that's making the video
11:43 - 11:46
do well it's about like what I'm
11:44 - 11:47
currently doing right so it's just nice
11:46 - 11:49
when the simple ones do well well
11:47 - 11:51
actually talking about that being
11:49 - 11:53
fulfilled by uh with that video what is
11:51 - 11:54
the actual reason of the whole channel
11:53 - 11:56
the reason of the whole channel was like
11:54 - 11:57
when I started watching YouTube I again
11:56 - 11:59
I was saying like I didn't have a lot of
11:57 - 12:01
like friends I didn't go out that much
11:59 - 12:02
I used it kind of like as an outlet for
12:01 - 12:05
like happiness I was dealing a lot with
12:02 - 12:06
body image issues and and never really
12:05 - 12:08
like I was just always like kind of like
12:06 - 12:09
trying to beat myself up and never
12:08 - 12:11
really happy with anything about myself
12:09 - 12:15
but when I was watching YouTube I would
12:11 - 12:16
laugh right you know I'd forget and uh
12:15 - 12:18
it was just kind of like that like
12:16 - 12:20
Escape for me yeah and I just felt like
12:18 - 12:22
I just felt really good and I kind of
12:20 - 12:24
want to be that for kids who were in my
12:22 - 12:26
position so it's kind of just like
12:24 - 12:28
trying to be like the max tuning and
12:26 - 12:30
Christian Guzman that they were for me
12:28 - 12:34
there was a a few other videos that
12:30 - 12:36
stand out to my mind the 100K steps how
12:34 - 12:37
can you talk more about that one because
12:36 - 12:39
I think that one blew up you well
12:37 - 12:41
unfortunately I still deal with the
12:39 - 12:44
issues today of that okay what do you
12:41 - 12:45
mean I I destroyed my knee doing it yeah
12:44 - 12:47
so I got a a tellar tear doing that
12:45 - 12:50
video okay yeah so I I started that I I
12:47 - 12:54
woke up at 4: in the morning and I just
12:50 - 12:58
walked until literally like 11:59 it was
12:54 - 13:00
85 km I walked that day okay like two
12:58 - 13:01
marathons I went threw a pair of Nikes I
13:00 - 13:03
bled through them you bled through I
13:01 - 13:05
bled through those yeah so while you
13:03 - 13:06
were bleeding you were you you just went
13:05 - 13:08
I was still walking like literally the
13:06 - 13:10
last hour my wife was physically
13:08 - 13:11
carrying me cuz I couldn't walk like so
13:10 - 13:12
she like take me to the car and I just
13:11 - 13:13
like like that was probably one of the
13:12 - 13:16
hardest videos I've ever done do you
13:13 - 13:18
regret it if it's if it's under 5
13:16 - 13:21
million views I heavily regret it and I
13:18 - 13:23
think it is under 5 million 1.5 million
13:21 - 13:25
views the answer is yes I regret it
13:23 - 13:27
heavily okay and you're still feeling
13:25 - 13:29
still feeling it okay and there's no
13:27 - 13:32
I've tried everything talk that is there
13:29 - 13:34
any other videos where it actually
13:32 - 13:37
injured you long term no that's that's
13:34 - 13:39
it yeah I'm lucky I've almost choked to
13:37 - 13:41
death on a donut one time that was
13:39 - 13:43
behind the scenes never actually aired
13:41 - 13:45
yeah that was that was a low moment but
13:43 - 13:47
yeah in terms of like actual physical
13:45 - 13:49
pain that's not too bad yeah so yeah I'm
13:47 - 13:50
overall good and I'm actually wondering
13:49 - 13:53
as well what is what was your hardest
13:50 - 13:56
video you've ever filmed the hardest
13:53 - 13:58
video by far was a couple years ago I
13:56 - 13:59
went to the US Marine base and I did
13:58 - 14:02
like the fitness test
13:59 - 14:04
but what no one knows was is that I had
14:02 - 14:06
the worst food poisoning of my entire
14:04 - 14:09
life for 3 days prior to that I was like
14:06 - 14:11
so we landed in la oh okay we went for
14:09 - 14:14
dinner I was bedridden I lost 13 lbs in
14:11 - 14:16
3 days like I was like pale like I
14:14 - 14:18
couldn't even move I I I flew down for
14:16 - 14:19
that video I got up and I was like I I I
14:18 - 14:22
came all this way to do the video I'm
14:19 - 14:24
doing it so I did that video like the
14:22 - 14:26
most sick I've ever been in my life so I
14:24 - 14:27
I didn't do the best I I could have on
14:26 - 14:29
the fitness test I was getting roasted
14:27 - 14:30
in the comments right but I just I
14:29 - 14:32
didn't want to be one of those guys like
14:30 - 14:35
oh I was I was sick but that was like
14:32 - 14:37
the most physically taxing video I've
14:35 - 14:39
ever done but that did well though in
14:37 - 14:41
terms of views yeah I think so yeah yeah
14:39 - 14:43
yeah also at that time you were you said
14:41 - 14:45
you were uploading twice a week right I
14:43 - 14:47
start I was still uploading twice a week
14:45 - 14:49
yeah and then I eventually went down to
14:47 - 14:52
six so it' be like two one week one the
14:49 - 14:53
next week 21 21 okay yeah and then it
14:52 - 14:56
went to 1 one one and then now it's one
14:53 - 14:58
every 10 days can you tell the viewers
14:56 - 15:00
why why you switch from two times a week
14:58 - 15:02
to to less and less do know every 10 I
15:00 - 15:04
was tired of going to bed crying every
15:02 - 15:06
night cuz I were you actually crying I
15:04 - 15:07
was literally in tears why were you
15:06 - 15:09
crying because I was so overworked it
15:07 - 15:12
was like I had a videographer at the
15:09 - 15:13
time right so we would shoot all day he
15:12 - 15:15
hands me the SD card he gets to go home
15:13 - 15:16
and enjoy the night he gives me the SD
15:15 - 15:18
card I have to plug it in I have to
15:16 - 15:20
start editing cuz if you're if you if
15:18 - 15:22
you're uploading twice twice a week it's
15:20 - 15:24
like you got to shoot then you got to
15:22 - 15:27
edit upload what's the next video plan
15:24 - 15:28
it shoot upload so I had like no free
15:27 - 15:30
time in like like my girlfriend who's
15:28 - 15:32
now my wife was just like say can we see
15:30 - 15:33
each other for a bit I'm like yeah no I
15:32 - 15:35
can't like you know so it was like I had
15:33 - 15:38
no time for anything else but why though
15:35 - 15:39
why were you so let's say obsessed in
15:38 - 15:41
making it happen I think because I was
15:39 - 15:42
seeing the growth so fast and like I was
15:41 - 15:44
getting like I got like my first
15:42 - 15:46
paycheck which was motivating and like I
15:44 - 15:49
was like what was the first paycheck
15:46 - 15:51
yeah $8,000 $8,000 ,000 that was like in
15:49 - 15:53
that was in December and it was just I
15:51 - 15:55
was I was a very Money Motivated kid
15:53 - 15:57
yeah so like when I saw that I was like
15:55 - 16:00
oh [Â __Â ] okay it's like the more I do the
15:57 - 16:04
better that kind true cuz you blew up
16:00 - 16:05
from 10K Subs to uh to 100K in in just a
16:04 - 16:06
month yeah so I was just like a work
16:05 - 16:09
machine I was like I'm going to do
16:06 - 16:11
whatever I can to to do this and I don't
16:09 - 16:13
regret it did you knew at that time you
16:11 - 16:15
were going all in full-time did you stop
16:13 - 16:17
your uh personal trainer work at that
16:15 - 16:20
time okay the second I got that paycheck
16:17 - 16:22
I like I'm done okay you went all in
16:20 - 16:24
risking it all yeah so yeah we're now at
16:22 - 16:26
around 700k Subs right from what I
16:24 - 16:29
understood there was a downt ter what
16:26 - 16:31
happened so Co happened Okay so so at
16:29 - 16:33
the beginning of Co especially in Canada
16:31 - 16:35
we were really like limited to what we
16:33 - 16:37
could do so I was shooting a lot more in
16:35 - 16:39
my house mhm and making it happen it was
16:37 - 16:40
like doing it was fine it was working
16:39 - 16:42
but I was getting kind of bored and I
16:40 - 16:44
was also getting kind of like worried
16:42 - 16:46
because like all my I I don't know if I
16:44 - 16:47
call them competition but just every
16:46 - 16:49
everyone else in my Niche was like in
16:47 - 16:51
the states able to actually live their
16:49 - 16:53
lives so I was like oh like you know if
16:51 - 16:55
I'm if I'm like doing pretty decent in
16:53 - 16:56
my basement and in my kitchen like
16:55 - 16:57
making videos like if I go away to the
16:56 - 16:58
states like probably it's going to be
16:57 - 16:59
like way better cuz it's going to be
16:58 - 17:01
like the going to see a different change
16:59 - 17:04
of scenery and all that stuff I was like
17:01 - 17:07
okay sweet so I booked like a 3-we trip
17:04 - 17:11
where I went and I shot like 16 or 17
17:07 - 17:13
videos 16 17 videos in 3 weeks what two
17:11 - 17:16
videos per week you had 17 so it was
17:13 - 17:17
good for like 2 3 months exactly W those
17:16 - 17:19
videos started coming out and they just
17:17 - 17:23
started doing so bad what what was so
17:19 - 17:25
bad at the time at 700,000 so I so I
17:23 - 17:28
would say like my good videos i' be
17:25 - 17:29
getting like you know 600,000 views
17:29 - 17:37
like that these ones like May hitting
17:33 - 17:38
150 wow so hu huge flash right and and
17:37 - 17:39
the on top of it I was in I was in
17:38 - 17:42
quarantine right I was just like in my
17:39 - 17:44
condo like literally like so depressed
17:42 - 17:45
and that's when everything was booming
17:44 - 17:47
actually that's everything was booming
17:45 - 17:48
good and then I I came home and I put
17:47 - 17:50
these videos out and then it was going
17:48 - 17:52
so bad I couldn't leave my house like
17:50 - 17:54
all these factors I couldn't go to the
17:52 - 17:55
gym and I was just feeling so [Â __Â ] and I
17:54 - 17:56
was like talking to some of my guys on
17:55 - 17:58
YouTube and I was like yo guys like I
17:56 - 17:59
think I'm I think this is it for me I
17:58 - 18:01
was like I think I'm going to quit I
17:59 - 18:03
think I'm done like I was I was heavily
18:01 - 18:05
considering just being like this is it
18:03 - 18:07
I'm like done cuz it was like so
18:05 - 18:09
mentally like like taxing on me so you
18:07 - 18:11
were actually considering okay this is
18:09 - 18:13
enough for me yeah I was like I actually
18:11 - 18:16
thought that was it wow for sure and
18:13 - 18:18
then I don't know how do you get out of
18:16 - 18:19
that hole then I I kind of went back to
18:18 - 18:22
like I was looking at like what I was
18:19 - 18:24
doing before and I was like okay I when
18:22 - 18:26
I went away I did way too much vloggy
18:24 - 18:28
stuff okay again I was like I kind of
18:26 - 18:30
just like it was like way too personal
18:28 - 18:31
mhm and I was like why am I doing this I
18:30 - 18:33
was like okay I got to come back with a
18:31 - 18:36
banger okay so I was like I'm going to
18:33 - 18:37
do Michael phelps's diet and training
18:36 - 18:39
okay whereas like the 12,000 calorie
18:37 - 18:41
diet and like all that like insane like
18:39 - 18:42
the insane training routine I'm like I'm
18:41 - 18:45
just going to come back with like a huge
18:42 - 18:47
hitter and like make sure that why why
18:45 - 18:49
Michael Phelps got at the time was he
18:47 - 18:52
already retired or so he at the time
18:49 - 18:54
like his his diet was like very like
18:52 - 18:55
like people were speaking about it
18:54 - 18:57
celebrity routines in general were just
18:55 - 18:59
doing well and especially for like in
18:57 - 19:02
the fitness Niche anything with a lot of
18:59 - 19:03
calories right would would usually hit
19:02 - 19:05
so I'm like okay I'm going to do this so
19:03 - 19:07
you continued studying seeing what
19:05 - 19:09
worked exactly so then I started just
19:07 - 19:10
being like becoming a little bit more
19:09 - 19:11
selective I dropped down the amount of
19:10 - 19:14
videos I was doing so I went from 2 a
19:11 - 19:16
week down to like 21 21 which was
19:14 - 19:18
actually a lot you you don't think about
19:16 - 19:19
two videos less a month is huge right so
19:18 - 19:22
it gave me more time to actually think
19:19 - 19:24
about things ideation and optimization
19:22 - 19:25
optimization yeah and I kind of slowly
19:24 - 19:27
got back to where I kind of was you know
19:25 - 19:30
for a bit and then and then it kind of
19:27 - 19:31
then another level happens and guys
19:30 - 19:33
optimization does work let me tell you
19:31 - 19:35
about a powerful tool to help you grow
19:33 - 19:38
faster on YouTube check this out using
19:35 - 19:40
oneof 10.com the team working with Will
19:38 - 19:42
took inspiration from this viral idea
19:40 - 19:44
and transferred that format into the
19:42 - 19:46
fitness health Niche the result it's
19:44 - 19:48
blowing up to become one of Will's most
19:46 - 19:50
popular videos of all time by focusing
19:48 - 19:51
on the right idea title and thumbnail
19:50 - 19:53
you're setting your videos up to go
19:51 - 19:55
viral one of 10 includes a suite of
19:53 - 19:57
tools specifically designed to highlight
19:55 - 19:59
overperforming videos and sparkk
19:57 - 20:01
inspiration to find your next viral idea
19:59 - 20:05
in just minutes and the best part with
20:01 - 20:07
code pod 50 you'll get 50% off for life
20:05 - 20:10
that means just one video with 25,000
20:07 - 20:11
views can cover an entire Year's cost so
20:10 - 20:14
if you want to grow your channel faster
20:11 - 20:16
head over to one of1 10.com now back to
20:14 - 20:19
the video how do you stay motivated in
20:16 - 20:21
those times like why why continue
20:19 - 20:23
basically cuz you come so far you know
20:21 - 20:25
and you see like what you're capable of
20:23 - 20:27
and for me I'm like if if I know I can
20:25 - 20:29
perform at a certain level that's like
20:27 - 20:30
my that's my Basel line standard right
20:29 - 20:32
so if I see myself going below that I
20:30 - 20:34
have to ask myself the question what's
20:32 - 20:37
going on like what why why is it this
20:34 - 20:39
way if I can do this why am I here like
20:37 - 20:40
what am I doing differently and the fact
20:39 - 20:42
that I know I can do it it's kind of
20:40 - 20:43
like that motivating factor kind I get
20:42 - 20:44
back to that and then I also just I
20:43 - 20:46
think everyone just wants to get better
20:44 - 20:48
right I think being I think being
20:46 - 20:51
content with what you have is great we
20:48 - 20:53
should still strive to you know slightly
20:51 - 20:55
improve and yeah so I think I think once
20:53 - 20:56
I hit that like you know that 1 million
20:55 - 21:00
and things were kind of going back to
20:56 - 21:02
normal I the the big pivotal change for
21:00 - 21:04
me was I had my editor who I didn't know
21:02 - 21:05
at the time he reached out to me and was
21:04 - 21:07
like yo can I like can I edit one of
21:05 - 21:09
your videos for free oh well and he's
21:07 - 21:11
like yeah I'm just like I love your your
21:09 - 21:13
your channel like I just think just give
21:11 - 21:14
me give me one chance yeah right and I
21:13 - 21:15
think like when you have a YouTube
21:14 - 21:17
channel that's like decently large like
21:15 - 21:19
giving someone the chance to edit your
21:17 - 21:21
video is like a huge risk because I miss
21:19 - 21:22
an upload day and stuff and he was like
21:21 - 21:23
so sure he's like dude I'm going to I'm
21:22 - 21:25
going to deliver this video like and
21:23 - 21:27
it's going to be like amazing and I'm
21:25 - 21:29
like okay I let him so I let him do it
21:27 - 21:30
and he gave me the video and he just
21:29 - 21:32
blew me away because until then you were
21:30 - 21:33
editing everything so I was editing
21:32 - 21:34
everything that I had I had another
21:33 - 21:36
editor who was was working with too and
21:34 - 21:38
it was different it was not like YouTube
21:36 - 21:39
optimized he didn't watch YouTube he
21:38 - 21:40
didn't consume it he was more like in
21:39 - 21:42
like the cinema background so it was a
21:40 - 21:44
lot more slow paced like establishing
21:42 - 21:47
shots you know where this guy was like I
21:44 - 21:48
study YouTube I watch YouTube I
21:47 - 21:50
understand some of the algorithm hacks
21:48 - 21:52
and stuff right and I then I watched the
21:50 - 21:53
video I'm like holy [Â __Â ] and then we put
21:52 - 21:57
that one out and that was like my
21:53 - 21:59
fastest growing video ever oh wow yeah
21:57 - 22:01
and then ever since that one video what
21:59 - 22:03
was the title it was um the best versus
22:01 - 22:05
worst gym in Miami and ever since that
22:03 - 22:07
video that that was like the the
22:05 - 22:09
changing part of my channel to this day
22:07 - 22:11
that video if you look at my channel and
22:09 - 22:13
you scroll it and you see that video
22:11 - 22:15
anything after that boom ooh that's
22:13 - 22:19
super interesting when when was that
22:15 - 22:21
that was 2022 why do you think it blew
22:19 - 22:23
up better editing better retention I I
22:21 - 22:26
had more confidence I feel like there's
22:23 - 22:27
a huge there's a huge bonus like working
22:26 - 22:28
with an editor that you're confident in
22:27 - 22:29
like even if you don't feel necessarily
22:28 - 22:30
confident in sometimes what you're
22:29 - 22:32
shooting you know that they're going to
22:30 - 22:34
help like turn it into something great
22:32 - 22:36
and he had the eye for that he and I
22:34 - 22:37
find he's like a super funny dude so in
22:36 - 22:39
moments where there wasn't really
22:37 - 22:41
anything funny he made the scene funny
22:39 - 22:42
by like maybe like a slight cut in you
22:41 - 22:44
know adding some certain animation and
22:42 - 22:45
I'm like watching I'm like oh my God
22:44 - 22:48
this is like he added so much of a
22:45 - 22:50
personality to the videos yeah and uh
22:48 - 22:51
seeing those numbers kind of start to go
22:50 - 22:53
up like motivated me to be like okay
22:51 - 22:54
let's try this let's do this and like I
22:53 - 22:56
kind of was like okay this worked really
22:54 - 22:57
well so now let's do the best versus
22:56 - 22:59
worst gyms in New York so kind of
22:57 - 23:00
learning the idea of doubling down
22:59 - 23:02
that's what I always say you're one
23:00 - 23:04
video away from blowing up and actually
23:02 - 23:06
one video away of changing your life
23:04 - 23:08
which which we can see that here we
23:06 - 23:10
always see like a phase of for a
23:08 - 23:12
YouTuber to go up then it goes down then
23:10 - 23:14
Plateau but then there will be that one
23:12 - 23:15
video that goes up and then if you learn
23:14 - 23:17
from it then you can double down and
23:15 - 23:18
triple down format yeah yeah and that's
23:17 - 23:20
when I that's when I learned that like
23:18 - 23:22
it's so important to have people on your
23:20 - 23:24
team who know more than you I used to of
23:22 - 23:25
my videos I used to think I was decent
23:24 - 23:27
he's he can kick my ass like he's way
23:25 - 23:29
better so it's like he I think he's the
23:27 - 23:31
best like what does for that so it's
23:29 - 23:33
like I learn from him my videographer
23:31 - 23:34
guy he's amazing I could never do what
23:33 - 23:35
he does so it's like finding the best
23:34 - 23:38
people for your team and just like
23:35 - 23:39
letting them be the whole team um editor
23:38 - 23:41
videographer a guy who does my
23:39 - 23:42
thumbnails and then I have a guy who
23:41 - 23:45
helps me with pre-production and they're
23:42 - 23:46
all they're all like super smart and
23:45 - 23:48
like if it wasn't for all of them
23:46 - 23:49
together it wouldn't be what it is so
23:48 - 23:52
what does the revenue look like broken
23:49 - 23:54
down like in percentage probably the the
23:52 - 23:55
ad sense where it's like it's relatively
23:54 - 23:57
the same I could give you like a a range
23:55 - 24:00
that would be like pretty accurate that
23:57 - 24:02
I can like rely on on and then probably
24:00 - 24:04
after that it would be like sponsorships
24:02 - 24:06
and and that would be like Integrations
24:04 - 24:08
like women Integrations how how are you
24:06 - 24:10
handling sponsorships so I work with an
24:08 - 24:12
agency okay yeah so I've been working
24:10 - 24:14
with the same guy his name is Chaz I've
24:12 - 24:16
been working with him for almost 3 years
24:14 - 24:17
now oh wow yeah okay that's rare that I
24:16 - 24:19
hear a long-term relationship like that
24:17 - 24:21
with a manager how did that start and he
24:19 - 24:22
actually he approached me and he just
24:21 - 24:23
seemed like he was just like hey like
24:22 - 24:25
let me just see what I can like I can
24:23 - 24:26
show you what I can do and and then it
24:25 - 24:28
was good and he seems like he was just a
24:26 - 24:29
good guy and how did he prove he was
24:28 - 24:31
good he just he was just like bringing
24:29 - 24:32
me opportunities there's a lot of like
24:31 - 24:33
the basic ones that you get and then
24:32 - 24:34
there's like a little bit more of like
24:33 - 24:36
the unique ones right and he'd brings
24:34 - 24:37
some of those ones okay and also he's
24:36 - 24:39
very patient with me because I turn a
24:37 - 24:42
lot of them down because I'm like unless
24:39 - 24:44
I really really really like it I'll I
24:42 - 24:45
won't do it because I think it takes
24:44 - 24:47
away from the video so he he he gets all
24:45 - 24:48
these like really good opportunities and
24:47 - 24:50
I'm like no and he gets like mad but he
24:48 - 24:52
still sticks with it cuz he like he
24:50 - 24:55
understands what would be number three
24:52 - 24:57
cookbook cookbook okay cookbook and then
24:55 - 24:59
like other then then after kind of let's
24:57 - 25:00
talk about cookbook I'm sure it's really
24:59 - 25:03
surprising for a lot right wouldn't be
25:00 - 25:04
the first business people think so how
25:03 - 25:06
how did that start the cookbook so when
25:04 - 25:09
I first started YouTube almost all of my
25:06 - 25:10
videos would end with a recipe of some
25:09 - 25:13
degree mhm and then people got kind of
25:10 - 25:15
used to that and then I kind of almost
25:13 - 25:17
became known as like a cooking YouTuber
25:15 - 25:20
alongside the fitness YouTube stuff okay
25:17 - 25:22
not so much anymore I rarely do it but
25:20 - 25:25
it like cooking was a big part of my
25:22 - 25:26
like identity online and uh people were
25:25 - 25:28
like making videos and like reviewing
25:26 - 25:30
some of my stuff and so then we came up
25:28 - 25:31
with the idea of like let's get all of
25:30 - 25:33
the the recipes I've cooked on all my
25:31 - 25:35
Chanel like all my videos and put let's
25:33 - 25:36
package them into one so we kind of took
25:35 - 25:38
that concept we like package a lot of
25:36 - 25:40
stuff I've done on the videos and then I
25:38 - 25:42
also added recipes to make a book and
25:40 - 25:44
then it was it was an ebook copy so
25:42 - 25:46
people get it like instantly which a
25:44 - 25:47
great thing and then we also have like a
25:46 - 25:49
video link so you can like click on it
25:47 - 25:50
and then it takes you to like showing me
25:49 - 25:52
cooking it with with with you if you
25:50 - 25:54
want to do that so that's been a big
25:52 - 25:56
success and then we're we're working on
25:54 - 25:58
more recipes now to add to it get it to
25:56 - 26:00
100 recipes and do you want to IAL book
25:58 - 26:02
that's what we're working on right now
26:00 - 26:04
ooh yeah okay yeah coming soon coming
26:02 - 26:06
soon this year yeah okay so cookbook
26:04 - 26:08
number three how many are you selling
26:06 - 26:09
like what's the I have not checked that
26:08 - 26:12
in a very long time but it's it's a
26:09 - 26:13
reliable number that always it's like
26:12 - 26:15
even though I don't really promote stuff
26:13 - 26:16
I'm not I'm not a big promoter in
26:15 - 26:18
general but it's one of those ones that
26:16 - 26:21
it's like constantly like God it's a
26:18 - 26:23
surprise do you so so you never promote
26:21 - 26:24
it at all in videos not as not as much
26:23 - 26:26
as I should there's a link and then my
26:24 - 26:29
link Tree in my Instagram and people
26:26 - 26:31
find it cuz that's your own business so
26:29 - 26:34
that should come in fluently in a diet
26:31 - 26:36
video for example so so I'm curious why
26:34 - 26:38
why not just I just have a hard time
26:36 - 26:40
promoting in general I just I just don't
26:38 - 26:43
feel good about it I feel like I've I've
26:40 - 26:45
definitely lost out on a lot of money
26:43 - 26:46
opportunities because Integrity is
26:45 - 26:48
important to me yeah yeah and not say
26:46 - 26:49
like I'm not not to say like I can't
26:48 - 26:50
promote my own business I just it just
26:49 - 26:52
makes me feel and then I'd say
26:50 - 26:54
underneath that would be like all other
26:52 - 26:56
social media platforms would be like
26:54 - 26:58
Snapchat Facebook any sort of like
26:56 - 27:00
oneoff Instagram things really do that
26:58 - 27:02
much stuff on there and don't do and I
27:00 - 27:04
don't do Tik Tok so just why not Tik Tok
27:02 - 27:06
don't like it okay yeah don't like Tik
27:04 - 27:08
Tok I don't like shorts in general I
27:06 - 27:10
hate them I hate shorts you only have
27:08 - 27:12
four original ones I think on the yeah
27:10 - 27:14
yep that's fair that's fair you have the
27:12 - 27:17
long form uh mentality you also did
27:14 - 27:20
Creator Le business which is the be good
27:17 - 27:22
Bakery curious how did that start and
27:20 - 27:24
how did it go so basically it started
27:22 - 27:26
because I mean I love donuts was like
27:24 - 27:28
the first one and then Canadian
27:26 - 27:29
important yeah and everyone was like
27:28 - 27:30
like well like because back in the day
27:29 - 27:31
when I was cooking a lot they like you
27:30 - 27:33
got to make like eventually come up with
27:31 - 27:35
a protein donut and like I why donut
27:33 - 27:37
specifically cuz like I'm a I've been I
27:35 - 27:38
just I eat them like I have like a
27:37 - 27:40
literally my grandma made me a painting
27:38 - 27:43
of donuts and it's it's in my it's in my
27:40 - 27:43
like condo on the wall yeah yeah but
27:43 - 27:45
yeah everyone's just like you got to
27:43 - 27:46
make protein donuts and I was already
27:45 - 27:48
thinking about that before people even
27:46 - 27:49
started saying it so I've always wanted
27:48 - 27:51
to do it so we kind of came up with
27:49 - 27:53
these like um they like protein dnut
27:51 - 27:55
holes and the the challenge with these
27:53 - 27:56
ones is that it's such a unique product
27:55 - 27:58
that's not been done before and they're
27:56 - 28:01
all so filled that it became this like
27:58 - 28:03
very expensive hard thing to do that a
28:01 - 28:04
lot of like the people who do these like
28:03 - 28:06
protein things didn't even have the
28:04 - 28:08
equipment to do it okay so we actually
28:06 - 28:11
had to buy the equipment to make these
28:08 - 28:13
things oh wow okay so that was a big
28:11 - 28:14
investment up front for you yes yeah
28:13 - 28:15
that and then also it's like you're
28:14 - 28:16
dealing with people who have never made
28:15 - 28:19
these before they're used making protein
28:16 - 28:21
bars and it was like extremely hard to
28:19 - 28:23
make the product in general like it was
28:21 - 28:26
like how would you find all those like
28:23 - 28:27
are you googling are you taking uh so we
28:26 - 28:29
working so we working with somebody the
28:27 - 28:30
guy who like ended up like making these
28:29 - 28:33
was like he knew like some contacts in
28:30 - 28:34
China to like we had to build the molds
28:33 - 28:36
at the beginning we had someone actually
28:34 - 28:39
literally injecting each individual one
28:36 - 28:40
with cream holy so it wasn't sustainable
28:39 - 28:42
and also was like it made it very
28:40 - 28:45
inconsistent so we also had to develop
28:42 - 28:47
machinery for injecting stuff so it got
28:45 - 28:49
to this point that it was like it was
28:47 - 28:51
such a novel item yeah that it kind of
28:49 - 28:52
bit Us in the ass but in theory it's a
28:51 - 28:54
great product it's just one of those
28:52 - 28:56
things I think that we're just too small
28:54 - 28:58
of a company to do it that it was it was
28:56 - 29:01
very hard to be successful about it so
28:58 - 29:02
did it run for a while or was it a yes
29:01 - 29:04
we ran so like we did our we did our
29:02 - 29:06
minimum order and we sold we sold it
29:04 - 29:08
like like everyone bought it yeah was it
29:06 - 29:11
sold out instantly no not instantly it
29:08 - 29:13
was over like I mean couple months oh
29:11 - 29:14
okay yeah yeah so that was that one and
29:13 - 29:16
then after we came up with the protein
29:14 - 29:17
powder which is a whe casium blend and
29:16 - 29:18
the reason we could do that is because
29:17 - 29:20
it's really good for baking I do a lot
29:18 - 29:21
of baking with protein powder and it
29:20 - 29:23
keeps when it's a whe casium blend it
29:21 - 29:25
makes it more moist versus isolates dry
29:23 - 29:27
one thing that I learned doing this is
29:25 - 29:29
that you have to like stay true to what
29:27 - 29:30
you want and not listen to what other
29:29 - 29:32
people want to do like we were working
29:30 - 29:33
with a bigger company doing this and I
29:32 - 29:35
really wanted to come out with a glazed
29:33 - 29:37
donut flavor my audience would resonate
29:35 - 29:38
with it and they'd be excited about it
29:37 - 29:40
but they were like oh no well the most
29:38 - 29:41
popular protein flavor is vanilla so we
29:40 - 29:43
got to do vanilla and I'm like I don't
29:41 - 29:45
know they're like let's just do vanilla
29:43 - 29:46
first well we're doing vanilla first and
29:45 - 29:49
then we'll do this after you didn't have
29:46 - 29:52
a say or it was like I I had a say but
29:49 - 29:53
no I kind of didn't and it was just like
29:52 - 29:54
I was I didn't feel great about it and
29:53 - 29:56
then it's like you're releasing a
29:54 - 29:58
vanilla protein powder online there's no
29:56 - 30:00
urge to buy it cuz everyone has vanilla
29:58 - 30:01
protein powder there's no like unique
30:00 - 30:03
component so was like it didn't do as
30:01 - 30:05
well as it could it annoys me to this
30:03 - 30:07
day I guess like overall it was a good
30:05 - 30:08
experience cuz now I know like what I
30:07 - 30:10
want to do I'm going to be firm on it
30:08 - 30:12
yeah yeah I mean it's your product makes
30:10 - 30:15
sense in terms of ownership did you own
30:12 - 30:17
100% of this was it split with the
30:15 - 30:20
manufacturer split manufacturer okay not
30:17 - 30:22
exactly like 50/50 but who had more I
30:20 - 30:24
did okay okay yeah yeah what amount of
30:22 - 30:27
Subs were you when you first started
30:24 - 30:29
thinking about it 1.4 million yeah so
30:27 - 30:31
for any other creator is out there what
30:29 - 30:33
would you give as advice if they are to
30:31 - 30:36
be embarked in a journey of Creator Le
30:33 - 30:37
business like that listen to yourself
30:36 - 30:40
the thing is you know your audience
30:37 - 30:41
better than anybody like and it's like
30:40 - 30:43
just because you listen you're working
30:41 - 30:45
with a marketing team that thinks that
30:43 - 30:46
they know like everything they don't
30:45 - 30:48
they don't know the audience like you do
30:46 - 30:50
you upload the videos you interact with
30:48 - 30:53
the comments so don't listen to like
30:50 - 30:55
that advice because I know if I listened
30:53 - 30:56
to myself and and like was patient with
30:55 - 30:58
it and like didn't let people walk all
30:56 - 30:59
over me I would have been so much
30:58 - 31:01
happier with it wanting to promote it
30:59 - 31:03
and who knows probably would still be
31:01 - 31:04
going on right now yeah true it's
31:03 - 31:06
something you I guess think about but
31:04 - 31:08
you can also use that for the next yeah
31:06 - 31:10
so like I mean that doesn't mean I'm
31:08 - 31:12
like I'm Giving Up on creating products
31:10 - 31:13
for myself that's that was just a lesson
31:12 - 31:15
learned I'm happy it happened and it's
31:13 - 31:17
just going to make the next time better
31:15 - 31:21
so we're back in this kitchen where a
31:17 - 31:22
lot of your viewers saw it often in the
31:21 - 31:26
videos right CU you have this funny
31:22 - 31:27
story here where how did you leave here
31:26 - 31:29
yeah so basically I was doing all my
31:27 - 31:31
videos was at home and then my mom
31:29 - 31:33
decided that she wanted to renovate the
31:31 - 31:35
house every single day for like months
31:33 - 31:37
there'd be like four Dudes in the front
31:35 - 31:38
hall and I'd be in here naked with my
31:37 - 31:39
apron on and I would have to go over to
31:38 - 31:41
them and be like hey guys can you just
31:39 - 31:42
stop filming for a couple minutes and I
31:41 - 31:44
hated them and they hated me so like the
31:42 - 31:46
hatred was Mutual I guess it was like it
31:44 - 31:47
was like a blessing in disguise for my
31:46 - 31:48
parents because it kind of forced me to
31:47 - 31:50
move out noise because of the
31:48 - 31:51
construction conru moved out yeah
31:50 - 31:52
because there's so many times I'd be
31:51 - 31:53
filming and all a sudden you hear like
31:52 - 31:55
the drill go and I'd be like getting
31:53 - 31:56
like pissed off so i' be like I have to
31:55 - 31:58
leave so I mean if it wasn't for that I
31:56 - 32:00
could be I'd be living in my basement
31:58 - 32:01
maybe like eating TV dinners like I
32:00 - 32:02
don't know kind of made me grow up
32:01 - 32:05
pretty fast that may have been why
32:02 - 32:08
you've grown basically that 1 million to
32:05 - 32:10
3 million right and I'm curious in that
32:08 - 32:13
era how how was growth like uh what were
32:10 - 32:15
you doing to to optimize content I think
32:13 - 32:18
uh the zero to a million was like my
32:15 - 32:20
learning phase okay and then the one to
32:18 - 32:22
2 million is like the refining of what I
32:20 - 32:23
learned mhm and I think now like the two
32:22 - 32:24
to like where I'm currently at it's kind
32:23 - 32:26
of just like never I'm not like
32:24 - 32:28
mastering it but it's just polishing I
32:26 - 32:30
think every video is there's more of
32:28 - 32:32
like a an intention it doesn't seem like
32:30 - 32:33
a gamble now there's like a method to it
32:32 - 32:35
there's data behind it I feel like I'm
32:33 - 32:37
optimizing the best I can right now it's
32:35 - 32:39
just been the most consistent I've been
32:37 - 32:41
and like the happiest I've been so after
32:39 - 32:43
5 years now you would say it's the
32:41 - 32:45
happiest you've ever been in creating oh
32:43 - 32:46
absolutely what makes you so happy now
32:45 - 32:48
you would say I think there's like an
32:46 - 32:50
actual like balance in my life yeah it's
32:48 - 32:51
not just like so consuming I think I'm
32:50 - 32:53
actually like making what I want to make
32:51 - 32:55
and not forcing out content I feel like
32:53 - 32:57
I always had to post twice a week once a
32:55 - 32:58
week and it's it's it's okay to take
32:57 - 33:00
time off and like they're not your
32:58 - 33:02
subscribers are not going to kill you
33:00 - 33:03
right it's like you're human so it's
33:02 - 33:04
just like you have time you have like
33:03 - 33:05
you have time to breathe and like you
33:04 - 33:07
have time to like live your life and
33:05 - 33:10
it's just a nice thing it's an addition
33:07 - 33:11
to my life now it's not my consumed like
33:10 - 33:13
everything what's the future looking
33:11 - 33:15
like for the channel what are your goals
33:13 - 33:17
I think my goals are to maintain what
33:15 - 33:19
I'm doing right now cuz I I feel like
33:17 - 33:20
I'm on a good streak where like things
33:19 - 33:23
are going well and like videos are
33:20 - 33:24
consistently performing good and I kind
33:23 - 33:26
of want to keep that up and it's going
33:24 - 33:27
to be a challenge but I think with what
33:26 - 33:28
I got planned it's going to be it's
33:27 - 33:29
going to happen
33:28 - 33:31
yeah and then I guess I guess like 5
33:29 - 33:33
million subscribers is like not like the
33:31 - 33:36
overall goal but it's like the next like
33:33 - 33:39
it's like one five right 10 so yeah
33:36 - 33:41
those are nice goal objective numbers
33:39 - 33:43
but what's the mission of the channel
33:41 - 33:44
let's say for the next 5 10 years I
33:43 - 33:45
don't know I I I think that there's a
33:44 - 33:47
lot of pressure on people to have like a
33:45 - 33:49
really deep answer for this one to like
33:47 - 33:50
make this like huge impact and I always
33:49 - 33:52
say like making someone laugh is a big
33:50 - 33:54
enough impact yeah so just to continue
33:52 - 33:55
what I'm doing and not to put too much
33:54 - 33:57
pressure on having a huge message for
33:55 - 33:59
every video but just just continue to be
33:57 - 34:01
me and not any controversy and just stay
33:59 - 34:03
in my lane and no that's great and I'm
34:01 - 34:05
sure a lot of people come to you and say
34:03 - 34:07
it's because of you that they've started
34:05 - 34:08
Fitness Jour does that does that happen
34:07 - 34:10
that yeah and that's definitely like
34:08 - 34:11
like motivates me to keep pushing and
34:10 - 34:13
then I go to these like events in like
34:11 - 34:14
Miami coming up and you know you meet
34:13 - 34:16
all these people and you know I only
34:14 - 34:18
ever see like my camera I never actually
34:16 - 34:20
see anyone who who takes in everything
34:18 - 34:22
so it's cool to like see the impact and
34:20 - 34:23
like how happy they get and it just
34:22 - 34:26
makes me want to do it more when you're
34:23 - 34:28
at those events it it motivates you it's
34:26 - 34:30
not overwhelming it's
34:28 - 34:31
of and it's very humbling and it's it's
34:30 - 34:33
like an honor that people like wait in
34:31 - 34:34
line for you like it's it's hard to
34:33 - 34:35
believe and I will never get over it you
34:34 - 34:37
know a lot of times I'll meet people and
34:35 - 34:38
I like I'll recognize like their
34:37 - 34:39
comments and it's just nice to like be
34:38 - 34:42
able to meet the community and yeah it
34:39 - 34:44
just makes me feel good nice yeah and a
34:42 - 34:46
final question what's what's your big
34:44 - 34:48
dream for a lot of people you living the
34:46 - 34:51
dream right but what's what's your dream
34:48 - 34:54
oh man just have a family be happy be
34:51 - 34:56
healthy okay um not have to worry not to
34:54 - 34:58
be stressed and just be around my family
34:56 - 34:59
nothing nothing fancy I think that when
34:58 - 35:01
I was younger it was like Money
34:59 - 35:03
Motivated material motivated but I think
35:01 - 35:04
that when you get older it matters so
35:03 - 35:06
much less and you realize you don't need
35:04 - 35:07
nearly as much money as you thought you
35:06 - 35:09
did and the things that matter are your
35:07 - 35:11
health and your family so if I'm good
35:09 - 35:13
and like I'm happy and I can do what I
35:11 - 35:15
want to do in a low stress environment
35:13 - 35:16
then I'm I'm winning well you're
35:15 - 35:18
definitely in the right path for that
35:16 - 35:22
andk you're showing it to everyone
35:18 - 35:23
thanks for joining us on appr yeah till
35:22 - 35:26
next time guys I'm in one of the coldest
35:23 - 35:28
city on the planet to interview wi tenis
35:26 - 35:30
and the only thing I'm asking is to
35:28 - 35:31
subscribe and watch all their videos all
35:30 - 35:33
right I'm going to try to survive now
video to article