Logovideo to article
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here to talk more about this NBC News

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personal technology analyst and

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columnist for the Wall Street Journal

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Joanna Stern Joanna good to have you

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with us so we knew this would be sort of

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a a gradual roll out once we first heard

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about Apple intelligence walk us through

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with this integration of chat GPT means

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how it's expected to work with Siri what

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are some examples of new things users

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could be able to

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do yeah so yesterday iOS 18.2 came out

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and I want to be clear here everyone

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with an iPhone or most iPhones got iOS

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18.2 but only if you have an iPhone 15

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Pro or iPhone 16 one of the iPhone 16

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models released this year will you get

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these artificial intelligence tools I'm

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about to talk about so it's a bummer if

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you've got an older phone and now the

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question is are these tools going to

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convince you to go buy a new iPhone

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that's what Apple's hoping and so yes

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there is deep integration with chat GPT

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open AI chat GPT throughout the

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operating system the big one is Siri if

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you ask Siri some questions and Siri

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stumped which you know is a lot of the

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time it will go and ask you can I ask

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chat GPT this question you can ask it to

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rewrite things you can ask it to write

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things and we can talk about my favorite

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thing which is called gen mooji this

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doesn't have anything to do with chat

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GPT but you can put in whatever phrase I

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mean not whatever phrase but lots of

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different phrases and get an emoji of

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your

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dreams yes we just saw some pictures of

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that shrimp with a cowboy hat hilarious

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um everybody loves an emoji and it's fun

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to talk about some of the fun stuff

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Joanna are there any concerns for people

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who have like been reticent to even use

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chat GP PT maybe don't know a lot about

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Ai and it's kind of like I don't know if

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I want this on my phone are there any

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concerns well so Apple has been very

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clear and careful with this you do not

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have to turn on what they call Apple

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intelligence which is their Suite of AI

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Tools in fact when you get this new

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operating system update it will ask you

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if you want to opt into using Apple

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intelligence entirely and then it takes

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that extra step if it's going to ask

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chat GPT something it gives you a popup

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that says do you want to use chat GPT

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here so you absolutely do not have to

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use any of this if you want to use this

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as I mentioned you need to really have

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one of these newer phones you mentioned

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this question of will it translate to

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more sales what do investors and

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analysts think do they think it's going

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to lead to more sales I mean what what

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ultimately is the goal of

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this well investors and analysts really

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wanted this to lead to more sales

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especially when the iPhone was announced

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in September they said this was going to

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start an iPhone super cycle which is

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when everyone goes out and upgrades that

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is just not what's happened but what

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this has done is add new features like

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apple does every year for people who do

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need to upgrade and most people do go

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out and upgrade every few years they

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want to have something new or their old

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phone has broke or there's a good and

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compelling tradein deal and so these

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just give you some extra things and what

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I said in my review of this this new

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operating system is well this is finally

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the iPhone 16 we were promised this is

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what they talked about on stage in

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September now it's finally here just a

02:58 - 03:02

few months later thanks for watching

03:00 - 03:06

stay updated about breaking news and top

03:02 - 03:09

stories on the NBC News app or follow us

03:06 - 03:09

on social media

Enhancing User Experience: Apple's Integration of Chat GPT in iOS 18.2

In the world of smartphones, the latest buzz is all about Apple's integration of Chat GPT in the newly released iOS 18.2. As explained by Joanna Stern, a Personal Technology Analyst and Columnist for the Wall Street Journal, this integration is a game-changer for users of the iPhone 15 Pro and iPhone 16 models. With the rollout of this artificial intelligence tool, Apple aims to revolutionize the user experience, particularly with Siri.

The Power of Chat GPT in iOS 18.2

The incorporation of Chat GPT powered by OpenAI brings a new dimension to the user interaction with Siri. Users can now leverage this technology to enhance Siri's abilities, especially when faced with challenging questions. By tapping into the vast knowledge base of Chat GPT, Siri can provide more accurate and detailed responses, opening up a world of possibilities for users.

Exciting New Features for Users

One of the standout features of iOS 18.2 is the "Gen Mooji" function, which allows users to generate custom emojis based on input phrases. This fun and creative tool add a personalized touch to messaging, making conversations more engaging and entertaining. Additionally, the seamless integration of Chat GPT across the operating system ensures a smoother user experience, whether it's rewriting text or generating emojis.

Addressing User Concerns

For users who may have reservations about AI technology like Chat GPT, Apple has taken a cautious approach. Opting into the Apple Intelligence suite is entirely voluntary, giving users full control over their privacy and data. The added layer of consent when accessing Chat GPT ensures that users can choose whether to utilize this feature, addressing concerns about AI integration on their devices.

Implications for Sales and Growth

As with any major update, the question arises: Will the integration of Chat GPT and other AI tools translate into increased sales for Apple? While investors and analysts had high hopes for an iPhone "super cycle," the reality has been more about enhancing the user experience for current and potential iPhone users. The goal is to provide compelling reasons for users to upgrade, and the introduction of new features like Chat GPT is a step in that direction.

The Future of iPhone Innovation

In conclusion, Apple's continuous innovation with features like Chat GPT showcases the company's commitment to improving user experiences and staying at the forefront of technology. While the iPhone 16 models may be the first to enjoy these cutting-edge features, Apple's broader vision is to set new standards for user interaction and engagement. As users explore the possibilities offered by Chat GPT and other AI tools, the iPhone ecosystem continues to evolve, offering new and exciting experiences.

As we witness the evolution of technology, Apple's integration of Chat GPT in iOS 18.2 marks a significant step forward in enhancing user experiences and pushing the boundaries of innovation. Whether it's generating custom emojis or accessing smarter responses from Siri, this update exemplifies Apple's dedication to leveraging AI for the benefit of its users. Stay tuned for more updates on the latest tech trends and advancements.