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welcome to hidden space I'm Serge green
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and in this video you'll see the
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complete workflow for creating a
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cinematic video advertisement using
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Runway mid journey and Adobe soft if you
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haven't seen this ad yet go check it out
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now or stick around the final version
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will be at the end this project was made
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for the advertisement competition by
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curious Refuge the world's first home
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for AI storytellers the Curious Refuge
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team is like a bright Spotlight
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Illuminating the path into the grade
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beyond for all AI artists if you're not
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following them yet I highly recommend
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doing so to stay updated on what's
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happening in our field if you want to
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save time and effort I also suggest
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checking out their courses on AI video
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creation they recently launched a course
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on AI documentaries and I see a lot of
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potential in that area thank you all for
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your support without your initiative
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this video Simply wouldn't exist
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to create a high quality and most
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importantly functional ad we need to
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clearly understand our goals answer key
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questions and build a clear plan of
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action let's start with the narrative
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structure I used a classic threea
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structure for the script Exposition
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introducing the world and characters
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escalation the problem comes up
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resolution Victory problem solved we
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also should forget that we're creating
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an ad so we need to expand our structure
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with marketing principles in mind the
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Aida model works perfectly here a
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attention I interest D desire a action
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now our internal story structure will
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also include an outro with a clear call
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to action and an intro considering the
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importance of capturing attention in the
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first few seconds we'll also apply this
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model within each of the three acts this
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means that during the exposition we
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prepare the viewers attention for the
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upcoming problem and lead them toward
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the solution which is the service or
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product in the end we need to leave a
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clear simple message encouraging actions
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like subscribing to the channel or
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visiting the website this is part of the
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external sales funnel that leads to the
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first point of contact our ad runs at
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the dynamic 30 seconds it sounds like a
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challenge but it's not all let's take a
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closer look at what function our video
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should complete in my case it's to
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increase brand awareness but it could
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also be direct product sales or an
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explainer video which is a common market
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request the next question is where will
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the video be placed it could be Twitter
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a website part of a marketing campaign
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targeted ads or YouTube this will decide
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how we adjust the visuals and story to
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fit the platform what about optimization
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and proportions what format do we need
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in our case it's a horizontal 16 to9
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video it could also be vertical
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916 even better when creating we should
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plan the composition so we can split the
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horizontal format into three parts cut
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the necessary section and turn it into a
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YouTube shorts video for example this
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will save the client money on production
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and make the video more flexible for
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sharing across different social
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platforms we've done a lot of work in
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understanding the task but we still
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don't know how the video should look or
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what emotion it should deliver we could
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jump into the creative process but that
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would be a mistake it's time for a bit
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of brand research meat path it's the
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brand we need to get to know the best
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way to do that is by looking through the
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brand book besides the basics like
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colors fonts and how to use the logo and
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other brand marks we'll also learn how
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to present the visuals and the right
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context this will help us understand the
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Brand's Mission connect with the
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Founder's vision and get a feel for the
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tone and Vibe of the product that way we
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can build on the idea the company wants
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to share we also need to explore the
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website to see how the brand presents
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itself not just on paper but in the real
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social space this will help us make
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notes for the future mood board and
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storyboard even at this stage we can
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start coming up with initial visual
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concepts The Next Step was reviewing
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Instagram it's full of visual
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storytelling which allowed me to
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understand how the mood design and style
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have changed over time I could also
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check out what content already exists
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and how it looks this gave me insight
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into how designers marketers and social
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media managers use the brand book and
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materials it's also important to read
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through the comments to better
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understand the target audience their
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lifestyle what they like and what they
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respond to I'll also analyze the
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existing content to figure out the
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strategy whether to bring a fresh
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perspective within the brand style or
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continue the current Trend now let's
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complete the picture with a variety of
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product photos and we're ready to create
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a mood board based on everything we've
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seen and learned this is our unique take
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on the brand what really attracted our
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attention and resonated with us a mood
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board is a valuable tool and it's great
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to have it helps us keep a consistent
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style when creating images videos sound
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design adding Motion Graphics and even
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when picking music and voice for the
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narrative the next step is building the
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concept I love to use a simp simple and
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effective technique creating a small tag
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Cloud an associative list after research
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write down everything that comes to mind
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related to the brand the video and your
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ideas for the project this is a text
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based version of a mood board which
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helps you quickly come up with the
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concept shots scenes acts and a variety
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of visuals for the future video look at
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the solid foundation we've built now
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let's add the final touch and brief ly
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outline the main idea for the upcoming
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video as well as the technical process
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based on everything I've learned and
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considering the tight 5day timeline I
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decided the ad will focus on a simple
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idea changing a habit and being part of
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a cleaner future by giving up plastic
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bottles I personally live this way I use
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a reusable water bottle and bags it's a
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small effort but I try to make my input
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to a cleaner future for the next
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Generations I hope you understand what I
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mean this this personal Journey will be
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presented with a central composition
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since we have a short runtime and I want
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to stick to Simple Solutions to avoid
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creating unnecessary cognitive load on
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the viewers attention one problem we
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face is automatic habits things we do
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without thinking in everyday life in
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each scene the road or its equivalent
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will symbolize human life leading the
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viewer to a stylish simple and elegant
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solution to the problem refillable and
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recyclable bottled water packaged in a
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sleek and sturdy aluminum container also
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based on everything I've learned about
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the brand and its audience I understand
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who I'll be speaking to these are people
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leading active Lifestyles young part of
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the new generation individuals who are
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ready to make a simple choice and change
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their daily habits to reduce the harmful
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impact of human activity on nature and
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climate change let me lock in the style
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once again as this will be useful for
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creating prompts and guiding the next
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steps in the process we've already gone
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through some of them together next we'll
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focus on creating the story board by
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generating images in mid Journey then
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turn those into a video using
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Runway after that we'll do the editing
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and Graphics in After Effects sound
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design in Premiere Pro add the final
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touches and we're all set now now we can
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focus on creating the visual assets for
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the upcoming video I encourage everyone
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to do the groundwork first rather than
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jumping straight into generating images
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or video this way we can free up all our
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attention and energy for the creative
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process it also ensures a balanced
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approach between your personal vision
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and the Brand's Universe while building
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trust and understanding between the
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content creator and the client time for
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the first shot Exposition for the intro
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I've decided the setting will be New
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York so I'll use mid journey to generate
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the first compositional images and
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gradually refine the style and concept I
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need a wide shot of the city early
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morning just before Dawn capturing the
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atmosphere of the big city waking up
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speaking of the technical aspects I used
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images from the mood board as style
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references in mid Journey this is a
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common practice to ensure consistency
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and keep everything within the same
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narrative style once I have the right
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image I head to photoshop to fix various
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imperfections that came out raw from mid
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Journey blurred edges and inaccuracies
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can significantly affect the final
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result when generating video based on an
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image also when working on an ad it's
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important to integrate brand elements
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environment this is about working with
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attention according to the psychology of
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human Behavior we need at least three
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interactions with a brand or product
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before we take any action in our 30C
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format it's all about placing accents
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for quick intuitive Thinking by the time
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we present the solution the audience
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will already recognize the product and
10:18 - 10:23
the brand from a technical standpoint
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I've been using generative fill and
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expand a lot recently it's an amazing
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tool powered by adobe's Firefly model
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that saves a ton ton of time by
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generating needed parts of an image on
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the fly right from the start I use the
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Brand's colors and adjust the image to
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match them and from the first seconds I
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set the color scheme for the entire
10:41 - 10:46
video I love to generate the first rough
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drafts of the video from the created
10:46 - 10:52
image right away even if it's a bit
10:49 - 10:54
against the usual workflow it gives a
10:52 - 10:57
nice boost of motivation and energizes
10:54 - 10:59
me to continue building the storyboard
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just take a look at these amazing
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results especially how the sunrise
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creates realistic Contours on the path
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elements we've integrated from a
11:06 - 11:10
technical standpoint once the video is
11:08 - 11:13
generated I upscale all the materials to
11:10 - 11:16
4K and 30 frames per second using topaz
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video AI even if I'm working in full HD
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I also often use frame interpolation and
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slow the video down by half to have more
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flexibility during editing additionally
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Runway gen 3 now allows extending output
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files up to 40 seconds which opens up
11:29 - 11:33
amazing possibilities for creating
11:31 - 11:36
seamless scenes without cuts take a look
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at the final processed version of the
11:36 - 11:41
first shot the result and potential are
11:39 - 11:44
impressive next we'll continue working
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on generating the storyboard and all the
11:44 - 11:48
images according to the workflow
11:46 - 11:51
continuing the storyline for the second
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shot I decided to show a walk through a
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park in New York City just after
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Sunrise generative AI gives us the
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ability to create exactly what we need I
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considered the sun's position similar
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buildings from the first shot the same
12:05 - 12:11
season and other small details it's a
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perfect day everything is going smoothly
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until a problem appears reality starts
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to break down a little I wanted to add a
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subtle glitch effect everything seems
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fine but something is off so I settled
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on a shot of the park where beautiful
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flowers bloom in the flower beds but
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when you look closer they're actually
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tiny plastic bottles this carefully
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prepares the viewers attention for the
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triggering event wrapping up the
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scene to enhance the effect I used
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generative fill to place a few plastic
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bottles tossed near a trash bin right in
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the focus point it's a situation we've
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all seen before right adobe's Firefly
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model produces great realistic results
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with clean edges because it's trained on
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stock materials I really like the
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direction this company is heading we all
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need tools that allow us to have control
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work the third shot is the Turning Point
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same city same streets and the same
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season a bus stop I chose it because I
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like the idea which path often uses in
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their Instagram it resonates with my
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concept here the composition should
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clearly be split into two halves
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symbolizing in two different choices the
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familiar and the new leading to a
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cleaner future a bus stop or train
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station is always a place Between Worlds
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the past is already gone and the future
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hasn't arrived yet I couldn't generate
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the exact text here due to the
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limitations of generative AI but as
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you've probably guessed Photoshop will
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be our tool we can create a small poster
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that introduces the brand without fully
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it the next shot is an underwater world
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with white sand corals and a path I got
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it quickly mid Journey never disappoints
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and handles long complex prompts
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perfectly I also took a photo of a path
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bottle that I liked one quick swipe with
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generative expand and it was
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ready for the final part of the video I
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also decided to generate a character the
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only individual featured in the entire
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ad to make it feel more alive and
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relatable I want to try placing a girl
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in a wet suit directly inside the bottle
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this approach is often used by the brand
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and much like a classic suit it's always
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an effective proven
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solution I'm going to put together a
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visual storyboard from all the images
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and variations we've generated to get a
14:57 - 15:02
clear view of the whole project before
14:59 - 15:04
we dive into making the video it's
15:02 - 15:07
important to do this first since video
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creation takes a lot of time and effort
15:07 - 15:12
you can already see how our video is
15:09 - 15:15
starting to take form even though we
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haven't started yet layer by layer we're
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refining it and generating the video is
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just one step in the
15:20 - 15:25
process the main point I want to make is
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this what matters most is the planning
15:25 - 15:30
before you hit the generate button by
15:28 - 15:32
working step step by step we avoid
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Randomness in our process we know
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exactly what we want and are sure we'll
15:35 - 15:39
get it and now let's get started
15:37 - 15:41
bringing everything we've created to
15:39 - 15:43
life and see how Runway handles it I
15:41 - 15:46
decided to make the entire video as
15:43 - 15:48
immersive as possible without any
15:46 - 15:52
visible cuts to create the feeling of a
15:48 - 15:56
firsters journey our Dynamic 30-second
15:52 - 15:58
runtime works well for this technically
15:56 - 16:02
I started the generation using the image
15:58 - 16:04
to video mode then I applied an obvious
16:02 - 16:07
but challenging technique using the
16:04 - 16:09
first frame and last frame mode I began
16:07 - 16:11
creating full scene where our image is
16:09 - 16:14
positioned in the center of a 20se
16:11 - 16:17
second video the first frame mode means
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the image will be the starting point and
16:17 - 16:22
Runway will generate a 10-second video
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clip from there in last frame mode the
16:22 - 16:26
image will be the final frame in the
16:24 - 16:28
10-second video this approach allowed me
16:26 - 16:31
to create events in both directions over
16:28 - 16:33
time time it's incredible this scene is
16:31 - 16:35
complete a peaceful walk was interrupted
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by a massive plastic bag blocking the
16:35 - 16:40
path it acts as our trigger event
16:37 - 16:43
leading to the bus stop the bus stop
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shot works as a transition showing a
16:43 - 16:49
moment of tension and Chaos I couldn't
16:46 - 16:52
fully pull off the portal effect like I
16:49 - 16:54
wanted as I mentioned earlier we still
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don't have full control over it but
16:54 - 16:59
sticking to our concept there are plenty
16:56 - 17:03
of ways to make it work the bus stop
16:59 - 17:05
starts moving but the poster stays fixed
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while the right side of the scene does
17:05 - 17:11
its own thing leaving it like this is a
17:08 - 17:13
bit of a bold choice on one hand I
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wanted to show the conflict of choices
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in that moment but on the other hand the
17:16 - 17:20
unrealistic movement can break the
17:18 - 17:23
immersive feel compositionally we're
17:20 - 17:26
held together by the path in the middle
17:23 - 17:28
so I decided to take the risk I managed
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to create a bit of a paradox and by keep
17:28 - 17:34
keeping the poster still we avoided text
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Distortion since generative AI struggles
17:34 - 17:39
with keeping text stable when there's a
17:36 - 17:41
lot of motion next scene I used the same
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Parallax technique from the park to
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create a complete moment in the
17:43 - 17:48
Underwater World from New York City we
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head straight North in an fpv drone
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Style flying past Ice Canyon into the
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Underwater World showing what we need to
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save this adds more depth to the story
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and brings out the meaning behind behind
17:59 - 18:04
the poster at the bus stop I tried a few
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different versions and I've got to say
18:04 - 18:09
Runway does an amazing job with nature
18:07 - 18:12
especially water this part of the video
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creates a space of calm and peace
18:12 - 18:16
leading us to the solution and the
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conscious choice to stop using
18:16 - 18:22
single-use plastic bottles the next shot
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features the path bottle We rise from
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the pure depths surrounded by corals to
18:25 - 18:31
the bottle gently wrapped in waves with
18:28 - 18:34
purified water inside since I chose
18:31 - 18:36
sparkling water for the outro I'll play
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with the theme of bubbles like rising
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from the deep with seaf foam wrapping
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around the bottle I wanted to create a
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video where there's some interaction
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with the bottle but nothing too intense
18:47 - 18:52
to keep the large text untouched and
18:49 - 18:55
stable considering AI
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limitations then I plan to apply slow
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motion which will create an amazing shot
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that contrasts perfect
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with the dynamic scenes leading up to
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this moment enhancing the impact of its
19:04 - 19:09
reveal to finish up the video generation
19:06 - 19:12
stage will create an upward motion for
19:09 - 19:14
the girl in the wet suit framed by the
19:12 - 19:15
graphic silhouette of the bottle in the
19:15 - 19:20
style starting with the underwater scene
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and our rise from the depths I'm
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directing all the movement in the shot
19:23 - 19:27
upwards this will strengthen the
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resolution of the conflict and the
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feeling of uplift creating a strong
19:30 - 19:36
association with our bottle let's see
19:33 - 19:39
how it all comes together in the next
19:36 - 19:41
stage after the basic edit we'll finally
19:39 - 19:44
be able to see how all our materials
19:41 - 19:47
work together I hope you're as curious
19:44 - 19:50
as I am next most of the workflow will
19:47 - 19:51
take place in Adobe soft I'll be fixing
19:50 - 19:54
typical issues that come up during
19:51 - 19:56
generation doing color correction
19:54 - 19:59
creating the outro with a call to action
19:56 - 20:01
and enhancing the video's immersion
19:59 - 20:03
let's dive in the first and biggest
20:01 - 20:06
challenge I encountered was handling
20:03 - 20:08
transitions within a single scene the
20:06 - 20:10
thing with generative models is that
20:08 - 20:14
they can't produce the exact same result
20:10 - 20:16
twice I can use the same image but the
20:14 - 20:18
movement color lighting and other
20:16 - 20:20
parameters will be slightly different
20:18 - 20:23
each time this breaks the effect of
20:20 - 20:26
smooth motion and prevents us from
20:23 - 20:28
achieving a high quality result well the
20:26 - 20:30
film industry has always faced different
20:28 - 20:33
limitations and like a professional
20:30 - 20:35
magician found ways to overcome them I
20:33 - 20:37
could use speed adjustments video
20:35 - 20:40
effects and transparency tricks but
20:37 - 20:43
since this is a challenge I decided not
20:40 - 20:45
to add anything that wasn't generated by
20:43 - 20:48
AI the main way to solve this will be
20:45 - 20:50
through precise color correction between
20:48 - 20:53
shots and working with speed curves to
20:50 - 20:55
create smooth speed ramp
20:53 - 20:58
transitions this will also give the
20:55 - 20:59
video a dynamic rhythm in line with the
20:59 - 21:04
working with the speed of the video clip
21:01 - 21:07
also helps hide various AI imperfections
21:04 - 21:09
like in our shot with the bus stop where
21:07 - 21:11
the bus loses its form during the
21:09 - 21:20
transition to the underwater
21:20 - 21:25
world to maintain the seamless effect
21:23 - 21:27
until the end of the video I had to
21:25 - 21:29
figure out how to transition to the
21:27 - 21:31
final scene with the bottle
21:29 - 21:34
place an accent on that moment and keep
21:31 - 21:36
the rhythm of the first person Journey
21:34 - 21:39
since I'm not using any video effects or
21:36 - 21:41
Graphics I decided to go with a proven
21:39 - 21:43
technique a match
21:41 - 21:46
cut I used this to transition from the
21:43 - 21:49
underwater world through the logo onto
21:46 - 21:52
the bottle and from the realistic bottle
21:49 - 21:55
to The Graphic silhouette of the bottle
21:52 - 21:57
this way we create a complete and
21:55 - 22:00
logical journey we'll travel from
21:57 - 22:03
sunrise to Sunset passing through ice
22:00 - 22:05
canyons and the Underwater World rising
22:03 - 22:09
to the surface and straight into the
22:05 - 22:12
path bottle completing a full day cycle
22:09 - 22:14
where we made a conscious Choice seeing
22:12 - 22:16
the almost finished video for the first
22:14 - 22:18
time I decided to make some adjustments
22:16 - 22:21
I didn't like the effect the text on the
22:18 - 22:25
poster was having within the context of
22:21 - 22:27
our ad it felt a bit too aggressive
22:25 - 22:29
which I wanted to avoid to keep the
22:27 - 22:31
viewers attention
22:29 - 22:34
I wanted the focus to stay on the final
22:31 - 22:37
message so I chose a more neutral text
22:34 - 22:39
Additionally the poster design itself
22:37 - 22:42
raised some questions it didn't quite
22:39 - 22:44
match the design style of the path brand
22:42 - 22:46
this gave me the opportunity to make
22:44 - 22:50
changes I quickly went through the whole
22:46 - 22:52
video creation process again and using a
22:50 - 22:55
mask easily integrated the updated
22:52 - 22:55
version into our
22:56 - 23:02
shot the next step was working on the
22:59 - 23:04
graphic part of the video I needed to
23:02 - 23:07
finalize the match cut and to make the
23:04 - 23:10
outro more connected and smooth out the
23:07 - 23:12
transition from the underwater world I
23:10 - 23:15
decided to use a silhouette technique
23:12 - 23:18
within the graphic logo this created a
23:15 - 23:21
logical transition and introduced
23:18 - 23:24
Graphics into our immersive journey I
23:21 - 23:27
also added a simple upward motion
23:24 - 23:29
animation to the logo to stay consistent
23:27 - 23:33
with the rules I had EST lished for our
23:29 - 23:35
world after that I created a composition
23:33 - 23:38
with text surrounding the bottle
23:35 - 23:41
silhouette and added a basic fade in
23:38 - 23:43
animation this text will also serve as
23:41 - 23:48
subtitles for the voice over in the
23:43 - 23:48
future reinforcing our message
23:59 - 24:03
to add depth and variety as well as to
24:01 - 24:06
connect the scenes I decided to generate
24:03 - 24:09
Motion Graphics with water using Runway
24:06 - 24:11
I used it in the negative black space to
24:09 - 24:13
soften the contrast between Transitions
24:11 - 24:16
and reinforce the concept of being
24:13 - 24:18
inside the water bottle through this I
24:16 - 24:21
also created the transition to the final
24:18 - 24:21
shot with the path
24:27 - 24:31
logo the fin touch in creating the video
24:30 - 24:33
will be another round of color
24:31 - 24:36
correction which will unify all the
24:33 - 24:39
visuals and ensure consistency with the
24:36 - 24:42
Brand's color palette our big stage of
24:39 - 24:45
work in After Effects is complete let's
24:42 - 25:14
take a look at the final result
25:14 - 25:18
the finish line is on the horizon we're
25:16 - 25:20
moving into Premiere Pro and I'll be
25:18 - 25:23
focusing on sound design creating the
25:20 - 25:25
voiceover and adding background music I
25:23 - 25:27
encourage everyone to pay close
25:25 - 25:29
attention to the sound design of your
25:27 - 25:31
videos don't don't forget that our eyes
25:29 - 25:34
are just one of our senses and with
25:31 - 25:36
video we can engage not only the visual
25:34 - 25:39
aspect but also the auditory to achieve
25:36 - 25:41
Rich sound design and a realistic sound
25:39 - 25:44
environment I'll be layering sound step
25:41 - 25:44
by step to tell the story we
25:46 - 25:53
see in reality no event has just one
25:50 - 25:56
sound It's a combination of many layered
25:53 - 25:59
sounds how does the sound appear how
25:56 - 26:01
long does it last what are its
25:59 - 26:04
variations you need to ask all these
26:01 - 26:07
questions to properly select and
26:04 - 26:09
fine-tune the sound effects for the
26:07 - 26:12
opening shot of my video it's the sound
26:09 - 26:16
of wind at a high altitude and the
26:12 - 26:17
sounds of a city waking up cars ambient
26:17 - 26:24
Birds then we move into the park where
26:21 - 26:28
we hear the same Birds distant traffic
26:24 - 26:28
and footsteps while walking
26:30 - 26:35
I like to begin audio design by setting
26:32 - 26:37
clear transition points during this
26:35 - 26:40
stage I'll stick to Natural classic
26:37 - 26:42
sounds to keep the flow of our world
26:40 - 26:45
consistent I'll go into more detail on
26:42 - 26:49
the trigger event before the plastic bag
26:45 - 26:52
blocks the path what will we hear how
26:49 - 26:55
will the bag fly in what kind of plastic
26:52 - 26:58
sound do we need I decided to include
26:55 - 27:00
several footstep sounds followed by the
26:58 - 27:03
the sound of a plastic bottle dropping
27:00 - 27:06
subtly reminding us that we might be the
27:03 - 27:09
person who mindlessly uses plastic
27:06 - 27:11
bottles after that I created a set of
27:09 - 27:15
sounds for the arrival of the plastic
27:11 - 27:17
bag wind light rustling sounds and the
27:15 - 27:21
thud of the bag hitting the road and the
27:17 - 27:21
surrounding environment
27:36 - 27:41
I followed the same logic as I moved
27:38 - 27:44
forward sound designing shot by shot
27:41 - 27:48
tying it all into one continuous
27:44 - 27:50
story to keep the believability effect I
27:48 - 27:53
never use the same sound twice without
27:50 - 27:57
changes because in the real world every
27:53 - 27:57
sound is unique
27:58 - 28:02
on the technical side the plug-in from
28:00 - 28:05
epidemic sound which you can see here
28:02 - 28:08
saves me a lot of time big thanks to
28:05 - 28:10
curious refuge for the recommendation
28:08 - 28:12
I'll be using them forever now their
28:10 - 28:15
library has incredibly high quality
28:12 - 28:17
sound effects that I can instantly bring
28:25 - 28:30
project I'd like to go into more detail
28:28 - 28:33
on the final scene where the path bottle
28:30 - 28:35
appears this part offers endless
28:33 - 28:37
possibilities for trying out different
28:35 - 28:40
ideas especially using water sounds to
28:37 - 28:40
enhance the key
28:41 - 28:47
moment I wanted to clearly separate the
28:44 - 28:49
plastic World from metal which can be
28:47 - 28:54
easily recycled so I chose the sound of
28:49 - 28:54
an aluminum bat to make that point
29:03 - 29:09
I also fully started bringing the
29:05 - 29:09
sparkling bubble theme to
29:18 - 29:24
life for the Final Shots I added the
29:22 - 29:26
sound of water movement within the space
29:24 - 29:28
and continued building sound layers
29:26 - 29:32
until I felt the scene was alive and
29:28 - 29:32
balanced let's take a look at the
29:45 - 29:51
result everything seems fine but
29:48 - 29:54
personally I still don't quite believe
29:51 - 29:56
it there should be some kind of sound
29:54 - 29:59
when the text appears on the screen I
29:56 - 30:01
think that's the missing piece
29:59 - 30:01
then I heard
30:02 - 30:07
it the sounds of whales
30:05 - 30:09
underwater I looked at the text again
30:07 - 30:12
and thought why
30:12 - 30:17
not we can definitely say the sound
30:15 - 30:20
effects are done now we can check out
30:17 - 30:24
the final result which looks great even
30:20 - 30:24
without music or voice
30:51 - 30:56
now I'm going to work on The Voice which
30:54 - 30:59
is just as important as the sound
30:56 - 31:02
effects the voice will help bring the
30:59 - 31:05
viewer into the videos concept I'll be
31:02 - 31:07
using AI from 11 labs to create it they
31:05 - 31:10
have a great variety of voices and you
31:07 - 31:12
can even design a custom one if needed
31:10 - 31:15
I'm looking for a voice that matches
31:12 - 31:18
path's audience and the idea of saving
31:15 - 31:20
the future I think a young female voice
31:18 - 31:22
would be perfect something that sounds
31:20 - 31:23
strong and experienced but also gentle
31:23 - 31:31
caring I've seen things you people would
31:27 - 31:33
later that same W Once Upon a Time an
31:31 - 31:36
11 the people who are crazy enough to
31:33 - 31:38
think they can change the from the rise
31:36 - 31:40
and fall of Empire the best and most
31:38 - 31:43
beautiful things in the world cannot be
31:40 - 31:45
seen or even touched they must be felt
31:43 - 31:48
with the heart every morning is the
31:45 - 31:50
start of a new story every morning is
31:48 - 31:53
the start of a new
31:50 - 31:55
story wow I was surprised at how quickly
31:53 - 31:58
I found a character that in my personal
31:55 - 32:00
opinion felt right for the voiceover
31:58 - 32:03
after that I worked through the
32:00 - 32:05
narrative shot by shot scene by scene
32:03 - 32:08
adjusting the voice over several
32:05 - 32:10
iterations to get the right emotions at
32:08 - 32:13
the right moments every morning is the
32:10 - 32:16
start of a new story small steps and
32:13 - 32:19
simple actions we make choices without
32:16 - 32:21
even thinking but every moment is a
32:19 - 32:23
chance to change the future everything's
32:21 - 32:25
ready we can add the background music
32:23 - 32:28
now I quickly found the right track and
32:25 - 32:30
epidemic sound has a great option to
32:28 - 32:33
download all the individual audio tracks
32:30 - 32:35
and remix them however you need which is
32:33 - 32:37
exactly what I did first I added the
32:35 - 32:40
finished track as a test to see if it
32:37 - 32:44
matches the spirit of the brand and our
32:40 - 32:47
video my personal take is yes it has a
32:44 - 32:49
clear Dynamic Rhythm that feels like
32:47 - 32:52
being on a journey with ethnic sounds
32:49 - 32:55
and shamanic chants that connect to
32:52 - 32:59
Nature along with classic instruments
32:55 - 33:00
symbolizing the purity of the path
32:59 - 33:05
every morning is the start of a new
33:00 - 33:07
story small steps and simple actions we
33:05 - 33:09
make choices without even thinking but
33:07 - 33:11
every moment is a chance to change the
33:09 - 33:14
future it's time to make a conscious
33:11 - 33:18
Choice freedom in every step inspiration
33:14 - 33:21
in every sip path purified water in a
33:18 - 33:24
sturdy recyclable aluminum bottle you're
33:21 - 33:29
making a choice it's your bottle refill
33:24 - 33:29
it learn more at drink path.com
33:29 - 33:34
the next step is to carefully integrate
33:32 - 33:37
all parts of the track into our Rich
33:34 - 33:40
sound design gradually building up the
33:37 - 33:43
Dynamics toward the culmination the
33:40 - 34:02
appearance of the path bottle
34:06 - 34:11
once the work was done I moved on to the
34:08 - 34:13
final stage which is somewhat like color
34:11 - 34:16
correction mixing when all the
34:13 - 34:18
components are ready it's important to
34:16 - 34:21
carefully balance the volume enhance
34:18 - 34:23
certain sounds if needed adjust with an
34:21 - 34:25
equalizer and we're ready to hear our
34:23 - 34:27
final video before moving on to
34:25 - 34:31
rendering every morning is the start of
34:27 - 34:33
a new story small steps and simple
34:31 - 34:36
actions we make choices without even
34:33 - 34:38
thinking but every moment is a chance to
34:36 - 34:41
change the future it's time to make a
34:38 - 34:44
conscious Choice freedom in every step
34:41 - 34:47
inspiration in every sip path purified
34:44 - 34:50
water in a sturdy recyclable aluminum
34:47 - 34:53
bottle you're making a choice it's your
34:50 - 34:55
bottle refill it learn more at drink
34:55 - 35:01
the Cinematic AI video advertisement for
34:58 - 35:03
the path brand is ready it's been an
35:01 - 35:05
exciting journey and I want to thank
35:03 - 35:07
everyone who watched the video till the
35:05 - 35:10
end and found it
35:07 - 35:12
valuable I can definitely say that I
35:10 - 35:16
achieved my goal and created a high
35:12 - 35:19
quality and most importantly functional
35:16 - 35:22
ad the potential of AI in this field is
35:19 - 35:24
truly impressive once again I'd like to
35:22 - 35:27
give a special thanks to curious refuge
35:24 - 35:30
for supporting this direction and giving
35:27 - 35:32
me the opportunity to practice now let's
35:30 - 35:34
take a look at the final
35:32 - 35:38
result every morning is the start of a
35:34 - 35:41
new story small steps and simple actions
35:38 - 35:43
we make choices without even thinking
35:41 - 35:45
but every moment is a chance to change
35:43 - 35:48
the future it's time to make a conscious
35:45 - 35:51
Choice freedom in every step inspiration
35:48 - 35:55
in every sip path purified water in a
35:51 - 35:57
sturdy recyclable aluminum bottle you're
35:55 - 36:01
making a choice it's your bottle ref
35:57 - 36:04
fill it learn more at
36:01 - 36:06
drink.com I think the video turned out
36:04 - 36:09
quite informative let me know your
36:06 - 36:12
opinion in the comments I'm doing this
36:09 - 36:15
to help integrate AI as a tool for
36:12 - 36:18
creativity and work your feedback is
36:15 - 36:21
important to me and keeps me going also
36:18 - 36:25
check out my other workflows if you
36:21 - 36:25
haven't seen them yet see you soon
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